Win Loss Analysis - Primary Intelligence
WIN MORE

Win-Loss Analysis

Increase revenue by uncovering blind spots in your sales process, messaging, and communication that only your buyers can see with Win-Loss Analysis.

Get sales intelligence and marketing intelligence – directly from your buyers!

Win-Loss cards examples that show sales intelligence data

What is Win-Loss Analysis?

Win-loss analysis uncovers each business’ unique path to winning more. By gathering first-hand buyer feedback when a deal is closed – won or lost – win-loss analysis helps you understand deal outcomes according to your buyers. Discover the strengths and weaknesses within your sales process, messaging, and product offering so that you can empower your business to succeed.

Increase wins and create alignment with Win-Loss Analysis

Identify and document your buyer’s reasons for their decision and analyze decision drivers to understand what you do well and where you need to improve. 

Win-Loss Analysis empowers all revenue drivers including:

 

Marketing Strategy

Understand buyer needs, improve market positioning, and better nurture leads to be ready for the conversation with sales.

Sales
Enablement

Uncover blind spots in the sales process only your buyers can see, personalize sales training, and provide the sales intelligence data needed to succeed.

Competitive Strategy

Determine how buyers perceive competitor strengths and weaknesses and empower reps to speak confidently against competitor claims.

Product Development

Discover what product features are most important to your buyers, develop an impactful product roadmap, and improve product-market fit.

Find out how Win-Loss Analysis can help you win more. Schedule a call today.

SOFTWARE

Automated Win-Loss Insights

Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.

TruVoice is an invaluable tool for getting marketing and sales intelligence from the purest source – your buyers!

Win-loss and customer experience leaders
YOUR TEAM

A Team of Win-Loss Experts

We’ve been breaking through the barriers of traditional win-loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.  

When you run a program with Primary Intelligence, you’re supported by an entire team of win-loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 

Why our customers love us...

Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights.​
Yeshwanth C.
Consultant - Competitive and Market Intelligence​
The feedback they derive from the customer interview brings new dimension to the Market/Competitive Intelligence process. The engagement level is very high.​
Sadashiva S.
Competitive Intelligence Consultant​
The TruVoice platform helped get all of our key stakeholders on board and using those insights, and PI was very responsive to our needs at every step of the way as we got our program running.​
Graham J.
Senior Product Marketing Manager

No deal is out of reach. Schedule a call with a member of our team today.

Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed – won or lost – we’ll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.

There are three primary methods we use to collect buyer feedback. Read more about them here.

Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

Once your program is launched, you’ll be able to see your buyer feedback immediately after a response is submitted.

We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what’s going on within your sales team. 

Get insights around things like:

1. Top reasons for wins and losses (overall and by segment)

2. Individual rep performance

3. Opportunities for sales coaching

4. Competitive analysis (Including our automated Battlecards module)

5. And more!