Win Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)

win more

win-loss analysis

Improve your go-to-market strategy and increase revenue by uncovering blind spots in your sales process, messaging, and communication that only your buyers can see with Win-Loss Analysis.

Get sales intelligence and marketing intelligence – directly from your buyers!

Win-Loss Analysis Illustration

why win-loss analysis?

Optimize your customer journey by understanding why you really win and lose – according to your buyers. Create a winning go-to-market strategy that aligns your customer-centric revenue teams with your buyers’ needs.

Win-Loss Analysis empowers all go-to-market initiatives including:


marketing strategy

Understand buyer needs, improve go-to-market positioning, and better nurture leads to be ready for the conversation with sales.
Sales strategy win-loss and sales enablement

sales enablement

Uncover blind spots in the sales process only your buyers can see, personalize sales training, and provide the sales intelligence data needed to succeed.
Competitive sales strategy

competitive strategy

Determine how buyers perceive competitor strengths and weaknesses and empower reps to speak confidently against competitor claims.

product development

Discover what product features are most important to your buyers, develop an impactful product roadmap, and improve product-market fit.
TruVoice software

win-loss analysis at scale

Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.

TruVoice is an invaluable tool for getting marketing and sales intelligence from the purest source – your buyers!

tap into the voice of your buyers with win-loss analysis

Customer experience analysis win-loss analysis

live phone interviews

Tap into the raw voice of your buyer with live phone interviews. Our expert interviewers follow time-tested methods when speaking to your buyers to provide you with rich insights that power your go-to-market strategies.

sales enablement and win-loss

dynamic, online interviews

Combine the power of our time-tested win-loss survey paths with the richness of our Live Phone Interviews. Receive qualitative and quantitative insights at scale to uncover blind spots in your go-to-market strategy and sales process that only your buyers can see.

find out how win-loss analysis can help you win more. schedule a call today.

from the voice of our customers...

Win-loss and customer experience leaders

your team

a team of win-loss analysis experts

We’ve been breaking through the barriers of traditional win-loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.  

When you run a program with TruVoice, you’re supported by an entire team of win-loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 

no deal is out of reach. schedule a call with a member of our team today.

Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed – won or lost – we’ll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.

There are three primary methods we use to collect buyer feedback. Read more about them here.

Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

Once your program is launched, you’ll be able to see your buyer feedback immediately after a response is submitted.

We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what’s going on within your sales team. 

Get insights around things like:

1. Top reasons for wins and losses (overall and by segment)

2. Individual rep performance

3. Opportunities for sales coaching

4. Competitive analysis (Including our automated Battlecards module)

5. And more!