Win Loss Analysis - Primary Intelligence
WIN MORE

Win-Loss Analysis

Improve your go-to-market strategy and increase revenue by uncovering blind spots in your sales process, messaging, and communication that only your buyers can see with Win-Loss Analysis.

Get sales intelligence and marketing intelligence – directly from your buyers!

GET STARTED
Win-Loss Analysis Illustration

Why Win-Loss Analysis?

Optimize your customer journey by understanding why you really win and lose – according to your buyers. Create a winning go-to-market strategy that aligns your customer-centric revenue teams with your buyers’ needs.

Win-Loss Analysis empowers all go-to-market initiatives including:

 

Marketing Strategy

Understand buyer needs, improve go-to-market positioning, and better nurture leads to be ready for the conversation with sales.

Sales
Enablement

Uncover blind spots in the sales process only your buyers can see, personalize sales training, and provide the sales intelligence data needed to succeed.

Competitive Strategy

Determine how buyers perceive competitor strengths and weaknesses and empower reps to speak confidently against competitor claims.

Product Development

Discover what product features are most important to your buyers, develop an impactful product roadmap, and improve product-market fit.
TRUVOICE SOFTWARE

Win-Loss Analysis at Scale

Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.

TruVoice is an invaluable tool for getting marketing and sales intelligence from the purest source – your buyers!

EXPLORE

Tap into the Voice of Your Buyers with Win-Loss Analysis

Live Phone Interviews

Tap into the raw voice of your buyer with live phone interviews. Our expert interviewers follow time-tested methods when speaking to your buyers to provide you with rich insights that power your go-to-market strategies.

Explore

Dynamic, Online Interviews

Combine the power of our time-tested win-loss survey paths with the richness of our Live Phone Interviews. Receive qualitative and quantitative insights at scale to uncover blind spots in your go-to-market strategy and sales process that only your buyers can see.

Explore

Find out how Win-Loss Analysis can help you win more. Schedule a call today.

SCHEDULE

From the voice of our customers...

Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights.
Yeshwanth C.Consultant - Competitive and Market Intelligence
The feedback they derive from the customer interview brings new dimension to the Market/Competitive Intelligence process. The engagement level is very high.
Sadashiva S.Competitive Intelligence Consultant
The TruVoice Platform helped get all of our key stakeholders on board and using those insights, and PI was very responsive to our needs at every step of the way as our program got running.
Graham J.Senior Product Marketing Manager
One of the things I keep coming back to is that [Primary Intelligence] has the to do both the qualitative and the quantitative at the same time... What I want is the quantitative. I want the ability to survey everybody. I want the ability to click down into the folks that say "yes, we can talk", and then I want to pull that context forward. No one else in the market has that figured out.
VP of Product and Customer Marketing
Previous
Next
SEE WHY OUR CUSTOMERS CHOOSE US VS. OUR COMPETITORS
Win-loss and customer experience leaders
YOUR TEAM

A Team of Win-Loss Analysis Experts

We’ve been breaking through the barriers of traditional win-loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.  

When you run a program with Primary Intelligence, you’re supported by an entire team of win-loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 

OUR STORY

What is Win-Loss Analysis?

Win-loss analysis uncovers each business’ unique path to winning more. By gathering first-hand buyer feedback when a deal is closed – won or lost – win-loss analysis helps you understand deal outcomes according to your buyers. Discover the strengths and weaknesses within your sales process, messaging, and product offering so that you can empower your business to succeed.

BEST PRACTICES

No deal is out of reach. Schedule a call with a member of our team today.

GET STARTED

Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed – won or lost – we’ll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.

There are three primary methods we use to collect buyer feedback. Read more about them here.

Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

Once your program is launched, you’ll be able to see your buyer feedback immediately after a response is submitted.

We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what’s going on within your sales team. 

Get insights around things like:

1. Top reasons for wins and losses (overall and by segment)

2. Individual rep performance

3. Opportunities for sales coaching

4. Competitive analysis (Including our automated Battlecards module)

5. And more!