Improve your go-to-market strategy and increase revenue by uncovering blind spots in your sales process, messaging, and communication that only your buyers can see with Win-Loss Analysis.
Get sales intelligence and marketing intelligence – directly from your buyers!
Nail your Go-to-Market Strategy
Optimize your customer journey by understanding why you really win and lose – according to your buyers. Create a winning go-to-market strategy that aligns your customer-centric revenue teams with your buyers’ needs.
Win-Loss Analysis empowers all go-to-market initiatives including:
Win-Loss Insights at Scale
Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.
TruVoice is an invaluable tool for getting marketing and sales intelligence from the purest source – your buyers!
Tap into the Voice of Your Buyers
Live Phone Interviews
Tap into the raw voice of your buyer with live phone interviews. Our expert interviewers follow time-tested methods when speaking to your buyers to provide you with rich insights that power your go-to-market strategies.
Dynamic, Online Interviews
Combine the power of our time-tested win-loss survey paths with the richness of our Live Phone Interviews. Receive qualitative and quantitative insights at scale to uncover blind spots in your go-to-market strategy and sales process that only your buyers can see.
Find out how Win-Loss Analysis can help you win more. Schedule a call today.
A Team of Win-Loss Experts
We’ve been breaking through the barriers of traditional win-loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.
When you run a program with Primary Intelligence, you’re supported by an entire team of win-loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more.
What is Win-Loss Analysis?
Win-loss analysis uncovers each business’ unique path to winning more. By gathering first-hand buyer feedback when a deal is closed – won or lost – win-loss analysis helps you understand deal outcomes according to your buyers. Discover the strengths and weaknesses within your sales process, messaging, and product offering so that you can empower your business to succeed.
Why our customers love us...
No deal is out of reach. Schedule a call with a member of our team today.
Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed – won or lost – we’ll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.
There are three primary methods we use to collect buyer feedback. Read more about them here.
Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.
Once your program is launched, you’ll be able to see your buyer feedback immediately after a response is submitted.
We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what’s going on within your sales team.
Get insights around things like:
1. Top reasons for wins and losses (overall and by segment)
2. Individual rep performance
3. Opportunities for sales coaching
4. Competitive analysis (Including our automated Battlecards module)
5. And more!