Security Services Company Enlightened on Benefits of Win Loss Analysis Program
Why won’t we tell you our client’s name? Our services deliver an advantage. We don’t want to alert our client’s competition!
Keep apprised of buyer needs
Understand the reasons for winning
Increase sales in the mid-market sector
Gained valuable buyer feedback from win loss interviews
Emulated strengths to win more opportunities
Analyzed win loss data and created action plans geared toward specific sectors
Why Primary Intelligence
On the Win Loss Program
“The information — I’ve got to tell you — has been very helpful. It was the first time we had ever done anything in this market to this extent. The objective was just to understand what is going on. We are getting that understanding.”
On Improved Sales Efficiency
“I alert the appropriate sales and/or installation team so that we can quell concerns or issues right up front. We have a customer satisfaction survey that we do…this gives us another avenue to make sure anything that is not right with the customer that we can handle [it] right up front.”
“The Vice President… said [the win loss analysis program] was the best thing he had seen in his 11 years with the company.” —Competitive Intelligence Manager, Security Services Company
Many of our clients have gained important insights about their customers and so can you.