Sales Rep Resources
“I am so excited to get my deals analyzed! This will help me so much when I get back in front of the customer. This uncovers things I haven't noted before.”
—Sales Rep, Healthcare insurance company
Benefits for Sales Reps
More sales with the same effort
The goal of any sales professional is to win more deals. The problem is: how to do it? It has been proven that the key to winning more deals almost always comes down to understanding the needs of your buyers. Win Loss Analysis gives you the key to knowing what your buyers want in your solutions and what resonates with them to win the engagement.
Primary Intelligence gives you effective tools
Use the following resources fine-tune your sales efforts.
eBooks
Your Complete Guide to Winning RFPs
Writing effective responses to RFPs is always a challenge. In order to win over the key decision makers, you need to know what makes the winning Requests for Proposal successful. Our experts have invaluable insights on what buyers are looking for due to their closed-door discussions with them. Now we’re sharing those tips with you!
Infographics
5 Habits for Being a Better Sales Professional
The key to winning more deals always comes down to understanding your prospects’ business needs. Putting these five habits into play in your daily work as a sales professional will not only help you align with your prospects’ needs, but be in position to solve those needs.
Webinars
How Sales Teams can Win More Deals
Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? Join Primary Intelligence and CustomerCentric Selling® to discover how well sales reps understand B2B buyer needs, along with strategies to better understand the needs of your buyers, winning more deals in the process.
Tip Sheets
15 Perfect Elevator Pitches
Explaining the value of your product or service can be difficult, especially when you only have a few minutes (like that fictional 30 second elevator ride you have to pitch a buyer before reaching your floor). These 15 videos nail the pitch in two minutes or less.
15 Awesome Buyer Quotes
Explaining the value of your product or service can be difficult, especially when you only have a few minutes (like that fictional 30 second elevator ride you have to pitch a buyer before reaching your floor). These 15 videos nail the pitch in two minutes or less.
Case Studies
Cherwell Software
Cherwell Software uncovers blind spots and sales barriers with Primary Intelligence Win Loss Analysis
Cherwell Software lacked sufficient visibility into the reasons they were winning or losing. They had no process for gaining buyer intelligence from sales opportunities. Cherwell wanted to identify strengths to implement as best practices and eliminate weaknesses.
Healthcare Software Company
Strategic use of Win Loss delivers better win rate for healthcare software company
Even with a strong product, this healthcare software company was seeing win loss rates under 50 percent and couldn’t make any progress. Win Loss Analysis from Primary Intelligence was the key to unlocking greater success.
Graphic Summaries
Changing Your Sales Outcomes
Your chances of recovering a struggling sale may be greater than you realize. From 1,000 competitive deals, buyers said over 33% of losses could have been won had the vendor done something differently. In most cases, buyers didn’t see price as the problem. Learn how you can save one in three losses without making a single change to your price point.