Sales Rep Resources

“I am so excited to get my deals analyzed! This will help me so much when I get back in front of the customer. This uncovers things I haven't noted before.”
—Sales Rep, Healthcare insurance company

Benefits for Sales Reps

Shorten your sales cycles

Increase win rates against the competition

Stronger presentations to emphasize your strengths

What 3 behaviors will help you win more

More sales with the same effort

The goal of any sales professional is to win more deals. The problem is: how to do it? It has been proven that the key to winning more deals almost always comes down to understanding the needs of your buyers. Win Loss Analysis gives you the key to knowing what your buyers want in your solutions and what resonates with them to win the engagement.

Primary Intelligence gives you effective tools

Understanding buyer needs

With the voice of the buyer at your disposal, you know from real-world feedback what your actual buyers need to solve with your solutions. You have it directly from those you are selling to.

Best practices that increase your changes of winning

In studying your wins, you discover what messaging and elements of your sales process work the best to win sales engagements.

Uncover root causes that can cause losses

Thirty-six percent of all lost deals could have been won if the sales rep had done something differently. Eliminate the behaviors or communication that can derail a win.

Use the following resources fine-tune your sales efforts.

eBooks

eBook: Complete Guide to Winning RFPs

Your Complete Guide to Winning RFPs

Writing effective responses to RFPs is always a challenge. In order to win over the key decision makers, you need to know what makes the winning Requests for Proposal successful. Our experts have invaluable insights on what buyers are looking for due to their closed-door discussions with them. Now we’re sharing those tips with you!

Infographics

5 habits for being a better sales professional

5 Habits for Being a Better Sales Professional

The key to winning more deals always comes down to understanding your prospects’ business needs. Putting these five habits into play in your daily work as a sales professional will not only help you align with your prospects’ needs, but be in position to solve those needs.

Webinars

Webinar: Win More Deals

How Sales Teams can Win More Deals

Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? Join Primary Intelligence and CustomerCentric Selling® to discover how well sales reps understand B2B buyer needs, along with strategies to better understand the needs of your buyers, winning more deals in the process.

Tip Sheets

15-featured-elevator

15 Perfect Elevator Pitches

Explaining the value of your product or service can be difficult, especially when you only have a few minutes (like that fictional 30 second elevator ride you have to pitch a buyer before reaching your floor). These 15 videos nail the pitch in two minutes or less.

15 Awesome Buyer Quotes

15 Awesome Buyer Quotes

Explaining the value of your product or service can be difficult, especially when you only have a few minutes (like that fictional 30 second elevator ride you have to pitch a buyer before reaching your floor). These 15 videos nail the pitch in two minutes or less.

Case Studies

Case Study: Cherwell Software

Cherwell Software

Cherwell Software uncovers blind spots and sales barriers with Primary Intelligence Win Loss Analysis

Cherwell Software lacked sufficient visibility into the reasons they were winning or losing. They had no process for gaining buyer intelligence from sales opportunities. Cherwell wanted to identify strengths to implement as best practices and eliminate weaknesses.

win loss analysis heaklthcare

Healthcare Software Company

Strategic use of Win Loss delivers better win rate for healthcare software company

Even with a strong product, this healthcare software company was seeing win loss rates under 50 percent and couldn’t make any progress. Win Loss Analysis from Primary Intelligence was the key to unlocking greater success.

Graphic Summaries

Changing Your Sales Outcomes Graphic

Changing Your Sales Outcomes

Your chances of recovering a struggling sale may be greater than you realize. From 1,000 competitive deals, buyers said over 33% of losses could have been won had the vendor done something differently. In most cases, buyers didn’t see price as the problem. Learn how you can save one in three losses without making a single change to your price point.

Talk with us about sales representative resources