Built for Sales Leadership

“We’re seeing changes happen in our ability to replace competitors. Without Primary Intelligence, we would have just been flying blind; stressing and hoping we were doing the right thing. Never have I seen a win loss system or relationship have such an immediate impact.”
—Vice President, Sales, Healthcare Technology

Benefits for Sales Leaders

Improve the number of reps hitting quota each year

Uncover unique coaching opportunities for each rep

Increase win rates against the competition

Identify gaps in the sales process

What 3 behaviors will help your reps win more

Stronger presentations to emphasize your strengths

Shorten your sales cycles

Bring sales reps up to speed faster

Sales leaders face tough challenges

With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, sales leaders have to deal with a wide range of issues to make their team successful. Training your team to be effective takes a unique set of tools. Win Loss Analysis and Customer Experience Analysis give you the direct "Voice of the Buyer" for clear understanding of what buyers want.

Business leaders problems
Primary Intelligence gives sales leaders tools

Primary Intelligence gives you effective tools

Understand your buyers' needs

With the voice of the buyer at your disposal, you know from real-world feedback what your actual buyers need to solve with your solutions. You have it directly from those you are selling to.

Best practices that increase your changes of winning

In studying your wins, you discover what messaging and elements of your sales process work the best to win sales engagements.

Quickly ramp up new sales reps

With the true voice of your buyer guiding you, you can help new agents learn the ropes and use best practices quicker.

Reduce sales cycles

Eliminate problems in the sales engagement with a better understanding of what causes delays in purchase decisions.

Use the following resources to lead and train your sales force

eBooks

eBook: Why Good Sales Teams Lose

Why Good Sales Teams Lose

This eBook will help you understand the strategic questions you need to answer to uncover the reasons for lost deals. It explores the need to understand the loss drivers that keep you from winning in complex sales. You’ll learn the critical steps needed to help your sales team take the right approach to convert buyers to customers.

eBook: Align Your Solution to Buyer Pain Points

Align Your Solution to Buyer Pain Points...to Win More Deals

Understanding your prospects business needs and offering a solution that resonates with their pain points. “Align Your Solution to Buyer’s Pain Points…To Win More Deals” eBook shows you how to stand out with 7 crucial steps to understanding buyer needs.

Infographics

phone-interviews-cropped

6 Strategies for Getting Buyers to Talk to You

There is a gamut of methods to gather customer feedback: from NPS surveys to on-site, one-on-one interviews. While all have their benefits. Nothing is as cost-effective—and beneficial—as the customer phone interview.

Webinars

best-in-class-15-wl-rate

Triple Your Win Rates

Not only can win loss analysis help organizations as a whole, but it can also dramatically improve an individual sales professional’s win rate. By doing so, the sales person can better fulfill their quotas and increase their own commissions.

Tip Sheets

15 Featured Podcasts

15 Business Podcasts You Need

Podcasts have become the perfect companion to your commute or afternoon run. Business-focused podcasts are hitting their stride. These 15 are just a few of our favorites for marketing, sales, and product leaders, or anyone with an entrepreneurial spirit.

15 Books

15 Must Read Sales Books

Julia Childs said to “find something you’re passionate about and keep tremendously interested in it.” We couldn’t agree more, especially when it comes to the art of selling. As an organization focused on helping sales teams be more effective, we love big ideas and big books about sales. Here are 15 of our favorites.

Case Studies

Case Study: Cherwell Software

Cherwell Software

Cherwell Software uncovers blind spots and sales barriers with Primary Intelligence Win Loss Analysis

Snapshot: Sales Training

Sales consulting firm discovers valuable return on investment through win loss program

Talk with us about sales leadership resources