Built for Sales Leadership
“We’re seeing changes happen in our ability to replace competitors. Without Primary Intelligence, we would have just been flying blind; stressing and hoping we were doing the right thing. Never have I seen a win loss system or relationship have such an immediate impact.”
—Vice President, Sales, Healthcare Technology
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Benefits for Sales Leaders
Sales leaders face tough challenges
With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, sales leaders have to deal with a wide range of issues to make their team successful. Training your team to be effective takes a unique set of tools. Win Loss Analysis and Customer Experience Analysis give you the direct "Voice of the Buyer" for clear understanding of what buyers want.
Primary Intelligence gives you effective tools
Use the following resources to lead and train your sales force
eBooks
Why Good Sales Teams Lose
This eBook will help you understand the strategic questions you need to answer to uncover the reasons for lost deals. It explores the need to understand the loss drivers that keep you from winning in complex sales. You’ll learn the critical steps needed to help your sales team take the right approach to convert buyers to customers.
Align Your Solution to Buyer Pain Points...to Win More Deals
Understanding your prospects business needs and offering a solution that resonates with their pain points. “Align Your Solution to Buyer’s Pain Points…To Win More Deals” eBook shows you how to stand out with 7 crucial steps to understanding buyer needs.
Infographics
6 Strategies for Getting Buyers to Talk to You
There is a gamut of methods to gather customer feedback: from NPS surveys to on-site, one-on-one interviews. While all have their benefits. Nothing is as cost-effective—and beneficial—as the customer phone interview.
Webinars
Triple Your Win Rates
Not only can win loss analysis help organizations as a whole, but it can also dramatically improve an individual sales professional’s win rate. By doing so, the sales person can better fulfill their quotas and increase their own commissions.
Tip Sheets
15 Business Podcasts You Need
Podcasts have become the perfect companion to your commute or afternoon run. Business-focused podcasts are hitting their stride. These 15 are just a few of our favorites for marketing, sales, and product leaders, or anyone with an entrepreneurial spirit.
15 Must Read Sales Books
Julia Childs said to “find something you’re passionate about and keep tremendously interested in it.” We couldn’t agree more, especially when it comes to the art of selling. As an organization focused on helping sales teams be more effective, we love big ideas and big books about sales. Here are 15 of our favorites.
Case Studies
Cherwell Software
Cherwell Software uncovers blind spots and sales barriers with Primary Intelligence Win Loss Analysis
