Product Leadership Resources

Use the following resources to help in your efforts to fine-tune and focus your marketing efforts.

eBooks

5 Steps to Identifying and Validating Market Problems

A Field Guide for Product Managers

Whether you are branching out into new markets or trying to manage your current one, there are many pitfalls on the road to success. By following these five steps in mind, you can be better navigate the unknowns of any market and create a successful product.

Ken Allred has pioneered the field of sales analysis through the voice of the buyer. His expertise in the field of competitive sales analysis gives him a unique viewpoint into what makes a successful process in creating products and solutions that have impact, regardless of their intended market.

Tip Sheets

15 Articles about Building a Great Product

At Primary Intelligence, we listen to product feedback from buyers every day, and so can confirm: building a product is pretty easy; building a great product is another matter. Luckily, there are plenty of product managers and leaders willing to share some of their secrets. Here are exceptional ideas about building great products, pulled from our 15 favorite blog posts.

15 Awesome Buyer Quotes

At Primary Intelligence, we listen to product feedback from buyers every day, and so can confirm: building a product is pretty easy; building a great product is another matter. Luckily, there are plenty of product managers and leaders willing to share some of their secrets. Here are exceptional ideas about building great products, pulled from our 15 favorite blog posts.

Success Snapshots

Fortune 500 healthcare services company improves competitive positioning

A Fortune 500 healthcare services company uses Win Loss Analysis to improve competitive positioning

Security services company enlightened on benefits of Win Loss Analysis program

Security services company enlightened on benefits of Win Loss Analysis program

Graphic Summaries

Changing Your Sales Outcomes

Your chances of recovering a struggling sale may be greater than you realize. From 1,000 competitive deals, buyers said over 33% of losses could have been won had the vendor done something differently. In most cases, buyers didn’t see price as the problem. Learn how you can save one in three losses without making a single change to your price point.

Find out how Primary Intelligence can help you.