Product Leadership Resources

“Primary Intelligence opened up our eyes beyond why we were just winning and losing. They really allowed us to hear our customers and see where to change.”
—Vice President of Product Management, enterprise technology firm

Benefits for Product Leaders

Products and features the market demands

Prioritization of road map

Product competitive advantages/disadvantages

Roadblocks to product utilization

Keep your product aligned with buyer needs

All product managers need to verify the enhancement and improvement of their products matches the desires of their buyers. This is hardly easy as buyers' needs can shift over time. Using Win Loss Analysis and Customer Experience Analysis, product leaders are more in tune with buyers' expectations and can keep strategic direction focused on what is best for clients.

Primary Intelligence gives you effective tools

Product performance versus competitors

Side-by-side product rankings by criteria for both you and your competitors.

Importance versus performance

See how you perform in criteria that is of real importance to buyers.

Primary selection reasons

Find out the top reasons buyers select or don't select your solutions.

Strategic direction

Learn what buyers are hoping to see from your solution going forward.

eBooks

5 Steps to Identifying and Validating Market Problems

A Field Guide for Product Managers

Whether you are branching out into new markets or trying to manage your current one, there are many pitfalls on the road to success. By following these five steps in mind, you can be better navigate the unknowns of any market and create a successful product.

Ken Allred has pioneered the field of sales analysis through the voice of the buyer. His expertise in the field of competitive sales analysis gives him a unique viewpoint into what makes a successful process in creating products and solutions that have impact, regardless of their intended market.

Tip Sheets

15 Articles about Building a Great Product

At Primary Intelligence, we listen to product feedback from buyers every day, and so can confirm: building a product is pretty easy; building a great product is another matter. Luckily, there are plenty of product managers and leaders willing to share some of their secrets. Here are exceptional ideas about building great products, pulled from our 15 favorite blog posts.

15 Awesome Buyer Quotes

At Primary Intelligence, we listen to product feedback from buyers every day, and so can confirm: building a product is pretty easy; building a great product is another matter. Luckily, there are plenty of product managers and leaders willing to share some of their secrets. Here are exceptional ideas about building great products, pulled from our 15 favorite blog posts.

Success Snapshots

Fortune 500 healthcare services company improves competitive positioning

A Fortune 500 healthcare services company uses Win Loss Analysis to improve competitive positioning

Security services company enlightened on benefits of Win Loss Analysis program

Security services company enlightened on benefits of Win Loss Analysis program

Graphic Summaries

Changing Your Sales Outcomes

Your chances of recovering a struggling sale may be greater than you realize. From 1,000 competitive deals, buyers said over 33% of losses could have been won had the vendor done something differently. In most cases, buyers didn’t see price as the problem. Learn how you can save one in three losses without making a single change to your price point.

Find out how Primary Intelligence can help you.