Customer Experience Resources
“The quality of the information Primary Intelligence has gathered with our customers is priceless. I can’t imagine how, after getting this product, you could run your business without it. It is a critical piece.”
—National Business Development Leader, aviation firm
Benefits of Customer Experience
True customer experience feedback
A customer experience leader needs more than NPS to understand the status of their customers. Customer Experience Analysis from Primary Intelligence goes beyond traditional customer satisfaction methods to highlight accounts at risk and what can be done to correct the issues they face.
Primary Intelligence gives you effective tools
Use the following resources to help in your efforts to fine-tune and focus your marketing efforts.
eBooks
B2B Customer Experience Beliefs and Attitudes
Today, the slightest nuance can result in customer dissatisfaction. Gone are the days when companies controlled their customers’ experiences with them. Now customers will change products on a whim even in the B2B industry. Find out the top beliefs and attitudes B2B marketing, sales and VOC professionals share and recommendations on how to have a positive impact with your customers.
B2B Customer Experience Tools and Methodologies
Customer Experience tools are abundant, and organizations wishing to use these tools to better understand customer perceptions will find a wide array of choices at their disposal. Download this eBook to find out the most successful CX tools and collection methodologies used today.
Infographics
Customer Phone Interviews
There is a gamut of methods to gather customer feedback: from NPS surveys to on-site, one-on-one interviews. While all have their benefits. Nothing is as cost-effective…and beneficial…as the customer phone interview.
Webinars
Three Customer Experience Best Practices to Keep Customers Coming Back
There is a gamut of methods to gather customer feedback: from NPS surveys to on-site, one-on-one interviews. While all have their benefits. Nothing is as cost-effective…and beneficial…as the customer phone interview.
Case Studies
Workforce management solution company improves customer retention rate with customer experience program
Customer experience analysis discovers headaches in security requirements for end users