Who We Help

Your success is our success

Primary Intelligence delivers improved revenue outcomes for B2B marketing, sales, and product leaders. Our advanced Win Loss and Customer Experience methodologies, combined with our powerful analytical software, gives our customers a competitive advantage by helping them understand why and how the buyers made their purchase decisions. In short, we help our clients turn buyer insights into revenue improvements of 10% or higher annually.

Primary Intelligence has conducted these programs for hundreds of companies since 2000, including 10 of the Fortune 25. We have consistently delivered elevated outcomes like dramatically increased sales win rates, better revenue retention, and sustainable revenue growth. To achieve these results, we work to help you answer one important question:

“What do you need to change to achieve the revenue outcomes you want?”

To answer this question, we provide each client with a dedicated and highly-experienced team who delivers insights using primary-source, “Voice of the Buyer” research. This means we speak directly to your buyers, sellers, and account teams. Our team will then take that feedback and conduct in-depth analysis to find trends, best practices, and root causes, delivering answers to your strategic leaders through powerful yet simple to use dashboards.