What to Expect in 2022 - Primary Intelligence

What to expect in 2022

As we head into 2022, our objectives are clear. It’s our mission to provide our clients with the technology, data, and resources they need to discover their unique path to increasing win rates. Through collecting and analyzing your first-hand buyer feedback, we promise to provide you with high volumes of quality, unbiased insights to give you a holistic view into how you can understand your buyer needs, improve processes, make data-driven business decisions, and win more deals.

Here are some key areas we’ll focus on in 2022

Data Collection

We’ll be improving our data collection methods to help you gather more data points from more of your deals. This increase in data will give you a comprehensive view into your deal outcomes and buyer needs. These optimized data collection methods include better integrations to technologies in your tech stack, updates to our dynamic surveys for increased conversion rates, and automated discovery to bring more applicable insights into your TruVoice account. Through your first-hand buyer feedback, you’re able to see insights that apply to all buyer-centric departments including marketing, sales, product, customer service, and executive-level stakeholders. With this in mind, we’ll be creating assets, support materials, and specific dashboards within TruVoice to better serve each user and show relevant insights that help create more alignment within your organization. We recognize that buyer feedback is key to providing the first-hand business intelligence companies use to improve revenue growth including:
  • Sales Intelligence
  • Marketing Intelligence
  • Conversational Intelligence
  • Competitive Intelligence
  • Revenue Intelligence
Through our data collection methods, we’ll be working to bring you insights within each of these categories – powered by your specific buyer feedback.

Onboarding & Support

As your partner in win loss analysis, we’re focusing on ways to help your team succeed. Last year, we fine-tuned the role of our CSMs to help clients get more from their win loss program. As we continue developing this role, we’ll be providing additional help resources, videos, webinars, and articles to empower your team to better utilize TruVoice and understand how insights can be applied to your business. Your CSM will work with you on a regular basis to ensure your program stays focused to answer your burning questions, help you uncover strengths and weaknesses only your buyers can see, and help you get the most from your buyer feedback. We’ll be streamlining our onboarding processes and creating materials to help educate new users as they use TruVoice. As part of this, we’ll provide resources to empower our main point-of-contacts to involve and onboard other appropriate departments and personnel into their win loss program. This will help our clients create alignment within their organization backed by the voice of the customer. These other personnel include:

User Experience

We’ll be elevating and improving the user experience within TruVoice to help our users easily see and share insights from their win loss program. This year, look for UX updates within different modules including:
  • Buyer Profiles
  • Performance
  • Sales Profiles
  • Newsfeed
  • Outcomes
  • Reporting
  • Responses
  • And more
These updates will help our users easily understand and utilize their buyer feedback.

Delivery & Integrations

Buyer feedback is a key data source when it comes to the different forms of business intelligence companies use to increase revenue. In 2022, we’ll be creating integrations between TruVoice and other platforms to further connect your buyer feedback to other sales intelligence, competitive intelligence, conversational intelligence, and marketing intelligence tools in your tech stack. Watch for more details on these integrations throughout the year.

Additional Resources

In 2022, be sure to subscribe to our monthly newsletter and check our resources center for more information on how you can elevate your win loss analysis program, sales experience, and buyer journey. The resource center includes: We’re excited about the direction, potential, and impact of TruVoice as we head into the new year. We appreciate the opportunity we have to serve you and help you uncover your unique path to winning more deals. If you have any questions, please feel free to reach out to your Client Success Manager directly or our team at [email protected]. We look forward to working with you in 2022!