TruVoice Win-Loss Marketing Intelligence Software - TruVoice from Corporate Visions (Formerly Primary Intelligence)

truvoice win-loss-no decision software

get more from the voice of your customer

With our TruVoice software, you’ll get a 360-degree view into why you win and why you lose. With actionable and intuitive insights from your specific buyers, your organization will discover the keys to increasing win rates and revenue for new business and renewal.

Experience the only fully-automated win-loss tool backed by 20+ years of expertise.

how it works

fully-automated win-loss analysis software



Connect TruVoice with your CRM and set criteria for the opportunities you'd like to analyze.

Close & Request

Close & Request

When an opportunity is closed in your CRM that meets your set criteria, a feedback request will be triggered to select buyers. Feedback requests and reminders will be sent on a time-tested cadence automatically to help improve conversion rates.

Receive Feedback

Receive Feedback

As your buyer completes the feedback request, your optimized Win-Loss survey will automatically adjust to ask relevant questions based on product, buyer persona, deal type, or other relevant criteria to your organization. 

Analyze Feedback

Analyze Feedback

When a request is completed, your responses are automatically recorded and analyzed into reports and dashboards to help you easily uncover trends and insights for go-to-market strategy and sales experience.

Apply Insights

Apply Insights

Easily share and socialize Win-Loss insights with revenue teams to create alignment and apply your findings to your processes and go-to-market strategy.
Automated Data Collection Win-Loss Software

automated win-loss data collection

Eliminate the manual work by automating win-loss from start to finish.  

TruVoice collects more unbiased buyer feedback to give you a complete view into why you win and why you lose. Take your win loss analysis, sales experience analysis, or customer experience analysis a step further by tapping into any phone interviews conducted to hear call recordings, see transcripts, and discover key insights from your buyers. 

All collected feedback is compiled and organized within your secure  TruVoice  account  automatically, in real-time. Get sales and marketing intelligence, powered by the voice of your customer.

dynamic and intelligent win-loss surveys

TruVoice allows for dynamic and controlled collection of buyer feedback based on who is involved in the purchase decision. Simply choose which contacts you’d like to collect feedback from and let our automated, intelligent surveys send with dynamic questions based on deal outcome, competitive result, deal type, and more. 

automated win-loss reasons win-loss analysis software
Win loss analysis and customer experience analysis reports win-loss software

real-time win-loss reports

Access real-time, digestible reports built to answer your burning questions. See overall buyer insights or drill down to see insights by rep, industry, buyer persona, and more. Easily share your findings with stakeholders or front-line sales reps to get buy-in for any changes to processes, product, or messaging that will help you increase win rates.  

Get personalized dashboards for each rep so that sales leaders can customize trainings and reps can better identify what it takes to win more deals. 

Receive sales and marketing intelligence, directly from the voice of your customer.

actionable win-loss analysis insights

Every data point of buyer feedback uncovers specific reasons for a deal’s outcome. TruVoice organizes and analyzes these data points to give you actionable insights into how your company can improve win rates – as well overall market positioning and sales experience.

Get automated win-loss insights for topics including:

  • Top reasons for wins and losses
  • Competitor comparisons (Battle cards)
  • Sales experience
  • Customer experience
  • Product/service perception
  • And more
competitive intelligence battle cards for sales

competitive pricing for the best services to help you increase ROI.

automated sales enablement

Your sales rep doesn’t truly know why a deal is won or lost. TruVoice empowers front-line sales reps to better Understand deal outcomes and adjust strategies in order to win more deals.

With built in tools like automated win-loss dashboards for sales and competitive battle cards, your sales reps can speak more confidently to prospects and sales leaders can better identify weakness in sales experience, process, product positioning, and pitch.

Sales Enablement
CRM Integration

CRM integration for win-loss analysis

TruVoice fits seamlessly into your CRM so that when a deal is closed, the rep is immediately prompted with a list of contacts to submit for feedback. Within a few clicks, you’ll be able to gather buyer feedback for all your deals without interfering with the rep’s selling activities. Automated win-loss takes the legwork out of understanding your deal outcomes.

Currently available for Salesforce, Hubspot, and Microsoft Dynamics (More coming soon!)   

data security

We take your buyer data seriously – that’s why we’ve taken every precaution to keep your data safe. We have successfully completed the  AICPA Service Organization Control 2 (SOC2) Type 2 audit and is compliant at the highest level. The security of your data will continue to be a top priority for us as we conduct your automated win-loss program.W

Automated win-loss software data security

take your buyer feedback further

buyer interviews

Our team of win loss experts will conduct live phone interviews as part of your win loss analysis. Get access to call recordings, call scripts, and honest feedback from select buyers so that you can further understand your buyer’s reasoning behind a purchase decision.

discovery sessions

Need some additional guidance when it comes to automated win-loss analysis? Our team has you covered. We’ll dive deeper into your buyer feedback to find the answers to your burning questions on why your reps are winning and losing. We’ll review these insights with you so that you can make adjustments with confidence.

diagnostic reporting

TruVoice has detailed and comprehensive reporting built in, but if you’re needing help compiling additional reports, our team is here for you.

Get buyer-powered sales and marketing intelligence delivered to your team to help you answer the burning questions you have about your buyers.

have questions? we're here to help.

Yes! We offer a 60 day free trial so that you can see how it works before you commit.

To sign up for our free trial, visit this webpage: Sign Up

As soon as your first buyer feedback request is completed, you’ll start seeing responses analyzed and compiled into your TruVoice reports and dashboards. The more opportunities you analyze, the richer your insights becomes inside of TruVoice.

All of our analysis is conducted through TruVoice to provide a seamless experience and give you insight into how you can optimize your customer journey from start to finish. 

TruVoice enables:

  • Win-Loss Analysis
  • Sales Experience Analysis
  • Competitive Analysis
  • Customer Experience and Churn Analysis
  • Customer Journey Map Optimization

TruVoice is designed to analyze your buyer feedback to help you uncover your unique path to winning more. You’ll receive insights that help you optimize your customer journey from start to finish. 

The most common benefits our customers experience when using TruVoice are: 

  • Improved win rates
  • Increased revenue growth
  • Better understanding of buyers
  • Stronger marketing and sales initiatives
  • Enhanced sales coaching and enablement
  • Better competitive positioning
  • Increased add on and expansion revenue
  • Decreased churn

We recommend analyzing all your opportunities in order to get a holistic view of your deal outcomes, customer experience, and buyer journey. In TruVoice, you can easily select contacts for feedback via .csv upload or set up triggers through a CRM integration to fully automate your analysis.

The more opportunities you analyze, the richer your sales and marketing intelligence become.


no deal is out of reach. learn how you can win more today.