WIN MORE
Sales Leadership
Empower your reps and increase revenue by uncovering blind spots in your sales experience only your buyers can see.
Sales Intelligence Directly from your Buyers
Improved Sales Strategy
Personalized Coaching
Competitive Strategy
More Winnable Deals
Ready to Increase Win Rates? Schedule a call with our team.
SOFTWARE
Automated Sales Intelligence
Through our seamless sales experience and win loss analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.
SALES ENABLEMENT
Battle Cards and Dashboards
TruVoice gives each rep on your sales team the power to understand why they really win and lose. With rep-level win-loss dashboards, competitive battle cards, and winnable deal breakdowns, you can build sales rep confidence and personalize sales coaching easily.
CONFIDENCE AND COMPETENCE
Sales Confidence
With Sales Confidence from Primary Intelligence, we’ll uncover how your reps feel they perform in the major areas that impact a buyer’s purchase decision – so you can enable them to win more.
When your reps are enabled, your buyers are too.
Resources for Sales Leaders and Coaches
Best Practices for Sales Enablement
More than ever, sales reps must rely on data, analytics, and technology – rather than intuition and experience – to know how to win deals. This means that the way that sellers learn about and interact their prospects is changing.
With about 80% of the buyer’s journey happening through digital channels – your sales reps only have a small percentage of time spent with your buyer to seal the deal. This means that your sellers must have the resources and information they need to create a buyer-centric sales experience. In this episode, we’ll dive into best practices for sales enablement that can help you empower your reps to win more.
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Using Buyer Feedback in Sales Coaching
As a coach, you want to make sure your time and energy is spent in the best way. It is crucial to the success of your team and business to know where to focus your sales coaching efforts to create the most impact.
When you use buyer feedback as part of your sales coaching playbook, you are able to get an unbiased, first-hand look into why your reps win and lose, as well as uncover each rep’s unique path to winning more deals.
In this eBook, we’ll cover best practices for using buyer feedback to personalize sales coaching, learning applicable insights from your buyers to use in sales coaching, and helping each sales rep succeed through better sales coaching.
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Why Good Sales Teams Lose
Why do good sales teams lose when they shouldn’t? What types of opportunities did you lose and why? Learn why good sales teams lose with this win loss analysis example.
We understand that in B2B sales the buying cycle can be long, difficult, and complex. It is perplexing when your sales team has dedicated hours to show the value of your solution to a buyer, only to discover that you lost the deal to a competitor.
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5 Signs You Need Sales Experience Analysis
In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process.
Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go wrong.