IMPROVE PRODUCT IMPACT
Product Leadership
Improve product-market fit by understanding what really matters to your buyers.
Understand Product Impact
Product Strategy
Roadmap Strategy
Competitive Strategy
Impact Win Rates
Ready to Increase Win Rates? Schedule a call with our team.
SOFTWARE
Automated Insights
Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your customer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to increasing win rates.
Resources for Product Leaders
Using Win-Loss Analysis: Product
As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy.
There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs.
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Who Benefits from Win-Loss?
In company circles, win-loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win-loss insights as they don’t see how such a program can benefit their area.
However, win-loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. Win-loss analysis gathers a buyer’s feedback on what resonates with them as they search for a solution.
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Guiding the Digital Buyer
The buyer journey is changing. Now, more than ever, it’s important to create a digital experience that prepares your buyer before an interaction with sales. In this episode, we’ll explore ideas around guiding the digital buyer through personalization, how you can use conversational intelligence to create better opportunities, and how this digital guidance impacts the sales experience.
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Align Your Solution to Buyer Pain Points to Win More
Your prospects are too busy to bother with any sales rep who promises a solution without a comprehensive understanding of their business needs.
If you’re looking to capture the attention of a high-level decision maker, you must provide measurable value. Where does that measurable value come from?
Understanding your prospects business needs and offering a solution that resonates with their pain points. “Align Your Solution to Buyer’s Pain Points…To Win More Deals” eBook shows you how to stand out with 7 crucial steps to understanding buyer needs.
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We Help Product Leaders
CASE STUDY
Veritas + Primary Intelligence
As the leader in storage management software, Veritas Technologies supports many of the world’s top organizations. Working with complex IT environments, Veritas knows it has the information management solutions organizations need to “collect, protect, analyze, and optimize their data.” However, successful gathering of useful competitive intelligence proved to be a challenging task.
Veritas’ Director of Competitive & Market Intelligence looked to Primary Intelligence’s win loss analysis program to improve their competitive positioning. Since implementing win loss with Primary Intelligence, Veritas has made key discoveries with the sales teams’ performance, heard first-hand buyer feedback about solution features, and gained a deep understanding of competitor tactics.