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Operations Leadership
Take your reporting further through automated win-loss analysis powered by unbiased, inarguable feedback directly from your buyers.
Automated Sales and Marketing Intelligence
Win-Loss Intelligence
Marketing Intelligence
Sales
Intelligence
Competitive Intelligence
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SOFTWARE
Automated Insights
Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your customer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to increasing win rates.
Resources for Operations Leaders
Why Win-Loss Analysis?
Did you know companies who study past deals have a 3-7x higher win rate? Win-Loss Analysis may seem tactical. In reality the process delivers strategic insights which help you dramatically increase your win rate, gain competitive intel, understand how buyers see your products and be more precise in your marketing.
Download the eBook to learn more about how Win-Loss works, its methodologies and why you should consider implementing a program in your organization.
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The State of Sales Intelligence
Sales intelligence matters. In this episode, we discuss the current state of sales experience, how it’s evolved over the years, and what we foresee sales intelligence to look like in the future. We’ll explore why sales intelligence is so important to the success of your business and steps you can take to improve it.
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Guiding the Digital Buyer
The buyer journey is changing. Now, more than ever, it’s important to create a digital experience that prepares your buyer before an interaction with sales. In this episode, we’ll explore ideas around guiding the digital buyer through personalization, how you can use conversational intelligence to create better opportunities, and how this digital guidance impacts the sales experience.
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Eliminating Bias in your Intelligence Program
What causes biases in a win-loss program? In this episode, we’ll explore the reasons biases appear within win-loss analysis, what common biases to look for, and how to eliminate those biases in your win-loss program to discover why your reps are really winning and losing.
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We Help B2B Organizations Win More
CASE STUDY
Veritas + Primary Intelligence
As the leader in storage management software, Veritas Technologies supports many of the world’s top organizations. Working with complex IT environments, Veritas knows it has the information management solutions organizations need to “collect, protect, analyze, and optimize their data.” However, successful gathering of useful competitive intelligence proved to be a challenging task.
Veritas’ Director of Competitive & Market Intelligence looked to Primary Intelligence’s win-loss analysis program to improve their competitive positioning. Since implementing win-loss with Primary Intelligence, Veritas has made key discoveries with the sales teams’ performance, heard first-hand buyer feedback about solution features, and gained a deep understanding of competitor tactics.