Win-Loss Analysis for Marketing Operations - TruVoice from Corporate Visions (Formerly Primary Intelligence)

Operations Leadership

Take your reporting further through automated win-loss analysis powered by unbiased, inarguable feedback directly from your buyers.

TruVoice Win-Loss Analysis Reports

Automated Sales and Marketing Intelligence

Access automated, digestible reports and dashboards that can help your sales and marketing teams uncover your unique path to winning more.

Win-Loss Intelligence

Understand the real reasons you win and lose deals – overall and by individual sales rep through automated analysis of your buyer feedback.

Marketing Intelligence

Reveal how your marketing efforts are (and are not) resonating throughout your buyer’s journey with the use of quantitative and qualitative data from you buyer feedback. 


Eliminate bias around why sales reps win and lose to understand the decision drivers behind deal outcomes. Give sales the insights needed to win more.

Competitive Intelligence

Find out who your competitors are, what they are doing to adapt in your market, and how you can stay ahead. Determine how buyers perceive competitor strengths and weaknesses.

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Automated Insights

Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your customer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to increasing win rates. 

Resources for Operations Leaders

We Help B2B Organizations Win More

With win-loss analysis, we determined that there are 37 differences between us and our main block of competitors. That was highly revealing.

Veritas + Primary Intelligence

As the leader in storage management software, Veritas Technologies supports many of the world’s top organizations. Working with complex IT environments, Veritas knows it has the information management solutions organizations need to “collect, protect, analyze, and optimize their data.” However, successful gathering of useful competitive intelligence proved to be a challenging task.

Veritas’ Director of Competitive & Market Intelligence looked to Primary Intelligence’s win-loss analysis program to improve their competitive positioning. Since implementing win-loss with Primary Intelligence, Veritas has made key discoveries with the sales teams’ performance, heard first-hand buyer feedback about solution features, and gained a deep understanding of competitor tactics.

No deal is out of reach.
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