Win Loss for Product Marketers - TruVoice from Corporate Visions (Formerly Primary Intelligence)
win more

product marketing leadership

Increase revenue by uncovering blind spots in your messaging, product, and strategy that only your buyers can see.

Create a winning go-to-market strategy – powered by the voice of your customer.

Win-Loss Experts

made for product marketers

Power your marketing campaigns and go-to-market strategy with first-hand buyer feedback, optimize your buyer’s journey, and increase win rates this quarter.

go-to-market strategy

Understand buyer needs, improve market positioning, and better nurture and qualify leads to be ready for the conversation with sales. 

company alignment

Align all revenue driving teams with data directly from your buyers. Get buy-in from everyone from stakeholders to front line reps on objectives and goals.

competitive strategy

Determine how buyers perceive competitor strengths and weaknesses and empower reps to speak confidently against competitor claims. 

product-market fit

Discover what product features are most important to your buyers, develop an impactful product roadmap, and improve product-market fit.  

ready to increase win rates? schedule a call with our team


automated marketing intelligence

Through our seamless sales experience and win-loss analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more and improve your go-to-market strategy. Product marketers love the depth of actionable insights found in TruVoice.

resources for product marketers

we help revenue teams win more

Increase in Win Rates
0 %
case study

PLEX Systems + TruVoice

Plex Systems engaged TruVoice to develop a win loss analysis strategy by using our strong knowledge of win loss and the ability to effectively apply analytics for improved business results.

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