WIN MORE
Product Marketing Leadership
Increase revenue by uncovering blind spots in your messaging, product, and strategy that only your buyers can see.
Create a winning go-to-market strategy – powered by the voice of your customer.
Made for Product Marketers
Go-to-Market Strategy
Company Alignment
Competitive Strategy
Product-Market Fit
Ready to Increase Win Rates? Schedule a call with our team.
SOFTWARE
Automated Marketing Intelligence
Through our seamless sales experience and win-loss analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more and improve your go-to-market strategy. Product marketers love the depth of actionable insights found in TruVoice.
Resources for Product Marketers
Win Loss Analysis?
Did you know companies who study past deals have a 3-7x higher win rate? Win Loss Analysis may seem tactical. In reality the process delivers strategic insights which help you dramatically increase your win rate, gain competitive intel, understand how buyers see your products and be more precise in your marketing.
Download the eBook to learn more about how Win Loss works, its methodologies and why you should consider implementing a program in your organization.
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Ending the Battle Between Sales and Marketing
In some organizations, sales and marketing teams don’t play nicely together. When the end of the month approaches and numbers are in danger of falling short, fingers start pointing and blame starts shifting. Sales is frustrated with lead volume or quality. Marketing is frustrated by sales process or outreach. Neither team wants to take responsibility for missed targets. But, sales and marketing are always working towards the same goal – so why the animosity between them? In this episode, we’ll dive into why the battle between sales and marketing occurs and how leaders can eliminate this battle to create better alignment between teams.
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Using Buyer Feedback in Marketing Strategy
Your buyers will tell you what it takes to win their business. In this episode, we’ll dive into the ways that you can better leverage your buyer feedback as part of your go-to-market strategy. From competitive intelligence to sales enablement and beyond, we’ll explore the ways buyer feedback can help you make data-driven decisions for strategic direction.
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Why Traditional Win Loss is Dead
Traditional win loss analysis is dead. We’re sorry, but it is.
Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. Traditional win loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives. Traditional win loss analysis typically consists of manual phone interviews, manual survey processes, and third-party industry data from external sources (i.e. Feedback not from your buyers).
Traditional win loss analysis is expensive, rigid with messy, hard-to-understand insights, and difficult to scale – especially for small to mid-sized companies.