GET REVENUE INTELLIGENCE
Increase profitability, develop better business strategies, and create alignment for your organization by getting revenue intelligence from your buyers.
Accelerate Growth with Revenue Intelligence
Get revenue intelligence insights to help you make strategic business decisions, understand ROI and impact, and create alignment across your customer-centric departments.
Understand what is (and is not working) within your market positioning, sales processes, product, and customer experience to help your customer-centric departments align initiatives.
Identify what is really important to your buyers when making a purchase decision and use insights for strategic business direction. Back business decisions with evidence from buyer feedback.
Find out who your competitors are, what they are doing to adapt in your market, and how you can stay ahead. Determine how buyers perceive competitor strengths and weaknesses.
Increased ROI and Revenue
Increase win rates by empowering your customer-centric departments with first-hand buyer feedback to understand what is and is not working within your current offering and processes.
Ready to Increase Win Rates? Schedule a call with our team.
Automated Revenue Intelligence
Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your customer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to increasing win rates. Get revenue intelligence insights straight from your buyers.
Resources for Executive Leaders
How Sales Experience Impacts Deal Outcomes
As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal. Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates.
In a recent study, we found buyers thought 36% of losing vendors could’ve won the deal by making a change during the evaluation process.
Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution.
We Help B2B Businesses Win More
Veritas + Primary Intelligence
As the leader in storage management software, Veritas Technologies supports many of the world’s top organizations. Working with complex IT environments, Veritas knows it has the information management solutions organizations need to “collect, protect, analyze, and optimize their data.” However, successful gathering of useful competitive intelligence proved to be a challenging task.
Veritas’ Director of Competitive & Market Intelligence looked to Primary Intelligence’s win-loss analysis program to improve their competitive positioning. Since implementing win-loss with Primary Intelligence, Veritas has made key discoveries with the sales teams’ performance, heard first-hand buyer feedback about solution features, and gained a deep understanding of competitor tactics.
That was highly revealing.