GET REVENUE INTELLIGENCE
Executive Leadership
Increase profitability, develop better business strategies, and create alignment for your organization by getting revenue intelligence from your buyers.
Accelerate Growth with Revenue Intelligence
Organizational Alignment
Strategic Direction
Competitive Strategy
Increased ROI and Revenue
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SOFTWARE
Automated Revenue Intelligence
Through our seamless Win-Loss Analysis platform, TruVoice, we automatically collect, compile, and analyze your customer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to increasing win rates. Get revenue intelligence insights straight from your buyers.
Resources for Executive Leaders
How Sales Experience Impacts Deal Outcomes
As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal. Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates.
In a recent study, we found buyers thought 36% of losing vendors could’ve won the deal by making a change during the evaluation process.
Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution.
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Who Benefits from Win-Loss Analysis?
In company circles, win-loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area.
However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. Win-loss analysis gathers a buyer’s feedback on what resonates with them as they search for a solution.
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Guiding the Digital Buyer
The buyer journey is changing. Now, more than ever, it’s important to create a digital experience that prepares your buyer before an interaction with sales. In this episode, we’ll explore ideas around guiding the digital buyer through personalization, how you can use conversational intelligence to create better opportunities, and how this digital guidance impacts the sales experience.
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Eliminating Bias in your Revenue Intelligence Program
What causes biases in a win-loss program? In this episode, we’ll explore the reasons biases appear within win-loss analysis, what common biases to look for, and how to eliminate those biases in your win-loss program to discover why your reps are really winning and losing.
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We Help B2B Businesses Win More
CASE STUDY
Veritas + Primary Intelligence
As the leader in storage management software, Veritas Technologies supports many of the world’s top organizations. Working with complex IT environments, Veritas knows it has the information management solutions organizations need to “collect, protect, analyze, and optimize their data.” However, successful gathering of useful competitive intelligence proved to be a challenging task.
Veritas’ Director of Competitive & Market Intelligence looked to Primary Intelligence’s win-loss analysis program to improve their competitive positioning. Since implementing win-loss with Primary Intelligence, Veritas has made key discoveries with the sales teams’ performance, heard first-hand buyer feedback about solution features, and gained a deep understanding of competitor tactics.
