TruVoice Automation - TruVoice from Corporate Visions (Formerly Primary Intelligence)

Win-Loss Analysis

Make your Win-Loss Analysis effortless! Collect and analyze buyer feedback in real-time with TruVoice – the only fully-automated Win-Loss Analysis software backed by 20+ years of experience. 

Win-Loss Analysis Illustration

Why Automate Your Win-Loss Analysis?

Volume & Quality

Automation allows you to analyze more opportunities, so you can get a complete view of why you win and lose. If you only analyze a handful of opportunities, you only get part of your win-loss story.

Make win-loss scalable and hyper-relevant by collecting more buyer feedback to uncover trends around wins, losses, competitors, sales rep performance, and more.

Aggregation & Segmentation

When you automate Win-Loss Analysis, you’ll see insights from your buyer feedback in real-time and can explore your analysis on an aggregate or segmented level. 

Dig into rich insights overall or by deal type, buyer persona, sales rep, product, or any other parameter that is relevant to your organization. 

Speed & Velocity

Get buyer feedback on closed opportunities while it’s fresh. Shorten the time it takes to select opportunities for feedback by setting your criteria and automating buyer feedback requests through your CRM. 

Improve feedback conversion rates and receive quality, unbiased feedback from buyers right after an opportunity is closed.

Dynamics & Flexibility

Automatically adjust your feedback requests and surveys based on criteria in your CRM.

Ask dynamic, relevant questions automatically to your buyers to uncover their specific decision-drivers, motives, and experience while evaluating your solution vs. competitors.

Organizational Alignment

The volume of insights you receive with automated Win-Loss Analysis provides you with irrefutable and strategic business direction – powered by the voice of your customers!

Align marketing, sales, customer experience, product, and c-level objectives to help you better meet buyer needs.

Ease & Simplicity

Eliminate the legwork of Win-Loss Analysis by automating your program from start to finish. Set your criteria and trigger feedback requests when those criteria are met and an opportunity is closed in your CRM.

Collect buyer feedback without interrupting a sales reps selling activities and analyze that feedback automatically. 


How It Works

Explore how TruVoice automates Win-Loss Analysis from start to finish to get you more qualitative and quantitative insights than any other provider. 



Connect TruVoice with your CRM and set criteria for the opportunities you'd like to analyze.

Close & Request

Close & Request

When an opportunity is closed in your CRM that meets your set criteria, a feedback request will be triggered to select buyers. Feedback requests and reminders will be sent on a time-tested cadence automatically to help improve conversion rates.

Receive Feedback

Receive Feedback

As your buyer completes the feedback request, your optimized Win-Loss survey will automatically adjust to ask relevant questions based on product, buyer persona, deal type, or other relevant criteria to your organization. 

Analyze Feedback

Analyze Feedback

When a request is completed, your responses are automatically recorded and analyzed into reports and dashboards to help you easily uncover trends and insights for go-to-market strategy and sales experience.

Apply Insights

Apply Insights

Easily share and socialize Win-Loss insights with revenue teams to create alignment and apply your findings to your processes and go-to-market strategy.

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