TRUVOICE
Fully-Automated
Win-Loss Analysis
Make your Win-Loss Analysis effortless! Collect and analyze buyer feedback in real-time with TruVoice – the only fully-automated Win-Loss Analysis software backed by 20+ years of experience.
Why Automate Your Win-Loss Analysis?
Volume & Quality
Automation allows you to analyze more opportunities, so you can get a complete view of why you win and lose. If you only analyze a handful of opportunities, you only get part of your win-loss story.
Make win-loss scalable and hyper-relevant by collecting more buyer feedback to uncover trends around wins, losses, competitors, sales rep performance, and more.
Aggregation & Segmentation
When you automate Win-Loss Analysis, you’ll see insights from your buyer feedback in real-time and can explore your analysis on an aggregate or segmented level.
Dig into rich insights overall or by deal type, buyer persona, sales rep, product, or any other parameter that is relevant to your organization.
Speed & Velocity
Get buyer feedback on closed opportunities while it’s fresh. Shorten the time it takes to select opportunities for feedback by setting your criteria and automating buyer feedback requests through your CRM.
Improve feedback conversion rates and receive quality, unbiased feedback from buyers right after an opportunity is closed.
Dynamics & Flexibility
Automatically adjust your feedback requests and surveys based on criteria in your CRM.
Ask dynamic, relevant questions automatically to your buyers to uncover their specific decision-drivers, motives, and experience while evaluating your solution vs. competitors.
Organizational Alignment
The volume of insights you receive with automated Win-Loss Analysis provides you with irrefutable and strategic business direction – powered by the voice of your customers!
Align marketing, sales, customer experience, product, and c-level objectives to help you better meet buyer needs.
Ease & Simplicity
Eliminate the legwork of Win-Loss Analysis by automating your program from start to finish. Set your criteria and trigger feedback requests when those criteria are met and an opportunity is closed in your CRM.
Collect buyer feedback without interrupting a sales reps selling activities and analyze that feedback automatically.
How It Works
Explore how TruVoice automates Win-Loss Analysis from start to finish to get you more qualitative and quantitative insights than any other provider.
Integrate
Integrate
Close & Request
Close & Request
Receive Feedback
Receive Feedback
Analyze Feedback
Analyze Feedback
Apply Insights
Apply Insights
More Resources for You
BLOG
Traditional win-loss analysis is dead. We’re sorry, but it is.
Having been in the industry for over 20 years, we’ve seen the struggles of traditional win-loss analysis and how it impacts businesses of all shapes and sizes. Traditional win-loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives. Traditional win-loss analysis typically consists of manual phone interviews, manual survey processes, and third-party industry data from external sources (i.e. Feedback not from your buyers).
Traditional win-loss analysis is expensive, rigid with messy, hard-to-understand insights, and difficult to scale – especially for small to mid-sized companies.
At Primary Intelligence, we have a better way.
GUIDE
As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new business, renewing current customers, or growing current account revenue, Win-Loss Analysis gives insight into the decision drivers behind deal outcomes according to your buyers. These insights can then be applied to marketing, sales, and product strategies to optimize your buyer’s journey and increase win rates.
PODCAST
In most B2B organizations, the struggle to create alignment throughout your customer-centric departments is real. We see it all the time. Sales and marketing may get misaligned on process or messaging. Product may be developing features that don’t actually solve for a customer’s need. CX may be delivering something different than what a customer was sold. Executives may be creating strategies and goals without real insight into your competitive position. Misalignment can occur everywhere.
And when you don’t create alignment throughout your organization, you can struggle to hit revenue goals, fail to solve customer needs, and slow business growth.