Planning strong competitive intelligence strategies is what closes deals and increases revenue. The effective proven strategies will make your company more competitive. Applying the right type of competitive assessment is what you need for proactive, strategic planning – the most sustainable way for surefire business growth.

Win loss analysis may be one of the most important success measurement activities—not just for sales, but for marketing and product leaders. Win analysis will explain clearly how buyers buy; loss analysis will tell you why they don’t buy from you. You’ll learn how to improve your product and your promotion, and where marketing can support the sales team with better sales tools.

How recent discoveries regarding the sinking of the Titanic relate to the real reasons companies win and lose sales opportunities