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Check out these additional resources
B2B Customer Experience Beliefs & Attitudes
Today, the slightest nuance can result in customer dissatisfaction. Gone are the days when companies controlled their customers’ experiences with them. Now customers will change products on a whim even in the B2B industry. Find out the top beliefs and attitudes B2B marketing, sales and VOC professionals share and recommendations on how to have a positive impact with your customers.
5 Steps to Understanding B2B Buyers
Many underperforming B2B sales teams have something in common: They focus on selling the solution but fail to solve the business problem. Primary Intelligence research found that less than 50 percent of sales teams are effective in understanding their prospects’ needs. The ability to understand buyer needs is vital to any company’s success. These steps are critical to meeting customer expectations and closing deals.
Getting to the Root Cause
How recent discoveries regarding the sinking of the Titanic relate to the real reasons companies win and lose sales opportunities