Win Loss Analysis
Understand the voice of your buyer to close more sales deals.
Win Loss Analysis in Two Minutes
Win Loss Analysis Uncovers...
Primary Intelligence Delivers Dramatic Results
By implementing the Primary Intelligence program, the company dramatically improved sales effectiveness and increased win rate by 72%.
Leading cloud-based manufacturing software company
Improved overall win rate from 51% to 61%. Substantially increased new business win rate from 6% to 26% after 1 year then to 48% after 3 years. Resulted in a “several billion dollar” increase in revenue.
Fortune 100 global technology company
Insights derived from win loss program helped win a competitive $18 million sales deal.
International automotive property & claims leader
Using actionable intelligence, retained $1.5 billion account and strengthened 20-year customer relationship.
Global Fortune 500 pharmaceutical distribution company
Customer feedback showed a 44% improvement in the categories customers use most often to judge the company’s effectiveness. One-third of the improvements were significant, representing a 10% increase in favorable customer sentiment.
Market leader in vendor management systems
Achieved 18% increase in overall win rate with a 6% increase in win rate against top competitors. Now achieves sustainable 100% growth year after year.
Financial services technology company
Started with a 40% win rate. After implementation of PI program, new win rate jumped to 63%—a 58% increase in sales wins.
Healthcare technology solutions provider
Since implementing PI program, company significantly increased win rate, helping them achieve 100% yearly growth.