Buyers tell you what happened in their decision-making process.
Win Loss Analysis Uncovers…
Navigate future deals and product positioning with ease after buyers teach you how they make decisions.
Easily defeat your current rivals once buyers reveal what makes your solution, sales experience, and company different.
Rapidly improve your sales team’s effectiveness in the areas that matter most to buyers.
The next deal is around the corner after buyers voice emerging business problems.
New product uses, geographies, and verticals stand out as you connect the dots of your buyer and seller feedback.
Turn a loss into a win when you find buyer’s remorse, or save a fledgling win from defection.
We Guarantee a 10% Win Rate Improvement
Don’t believe us? Try it and see.
Win Loss Analysis Delivers Outcomes
“Primary Intelligence opened up our eyes beyond why we were just winning and losing. They really allowed us to hear our customers and see where to change.”
“Primary Intelligence is not only a consulting team, an extension of your team, but the service also includes the robust technology platform that gives you the results and the analytics. That is more than we set out to get and it has paid off.”