What is Win Loss Analysis?

Win Loss Analysis teaches you how to win more by studying past sales deals. It helps you detect problems, understand the market, and stay close to the competition by listening to the best intelligence sources: your buyers and sellers.

  • The Symptoms

    Buyers tell you what happened in their decision-making process.

  • The Diagnosis

    Sellers tell you why it happened.

  • The Prescription

    Analyzing both together tells you what to do next.

  • The Result

    Changes in your process, product, and performance drives the outcome you need: increased revenue.