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What is Win Loss Analysis?

Win Loss Analysis teaches you how to win more by studying past sales deals. It helps you detect problems, understand the market, and stay close to the competition by listening to the best intelligence sources: your buyers and sellers.

  • The Symptoms

    Buyers tell you what happened in their decision-making process.

  • The Diagnosis

    Sellers tell you why it happened.

  • The Prescription

    Analyzing both together tells you what to do next.

  • The Result

    Changes in your process, product, and performance drives the outcome you need: increased revenue.

Win Loss Analysis Explained in 2 Minutes

Win Loss Analysis Uncovers…

What Buyers Want

Navigate future deals and product positioning with ease after buyers teach you how they make decisions.

Where You Stand Out

Easily defeat your current rivals once buyers reveal what makes your solution, sales experience, and company different.

Sales Training Needs

Rapidly improve your sales team’s effectiveness in the areas that matter most to buyers.

Upsell Potential

The next deal is around the corner after buyers voice emerging business problems.

New Markets

New product uses, geographies, and verticals stand out as you connect the dots of your buyer and seller feedback.

Win-Back Opportunities

Turn a loss into a win when you find buyer’s remorse, or save a fledgling win from defection.

We Guarantee a 10% Win Rate Improvement

Don’t believe us? Try it and see.

Our Engagement Model

Our Win Loss Analysis program drives results with four essential elements.

Sample
Services
Buyer Experience
Interviews
Seller Discovery
Sessions
Diagnostic
Reporting

Our services are supported by TruVoice.

Click here to learn more.

Win Loss Analysis Delivers Outcomes

Vice President, Product Management

“Primary Intelligence opened up our eyes beyond why we were just winning and losing. They really allowed us to hear our customers and see where to change.”

Vice President, Product ManagementFortune 100 Software & Services Company
Market Insights Manager

“Primary Intelligence is not only a consulting team, an extension of your team, but the service also includes the robust technology platform that gives you the results and the analytics. That is more than we set out to get and it has paid off.”

Market Insights ManagerNational Insurance Provider

Expert consulting from start to finish

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