Transform Win Loss Analysis Capabilities
Upgrading your win loss analysis program with a Primary Intelligence win loss analysis solution will transform your win loss capabilities.
Conducting over 40,000 buyer interviews has given us the experience to facilitate deep, interviews with your buyers that uncover the key decision drivers, competitor intelligence, and buyer intelligence. Primary Intelligence interviews are tech-enabled, recorded and backed up with extensive quality assurance controls, and uses certification processes to ensure each interview uncovers actionable intelligence for our clients.
Increase response rates
If buyer response rates are important in achieving your program’s goals, our solution consistently delivers average buyer response rates of 60%, with some clients enjoying buyer feedback on more than 80% of their opportunities.
Buyer feedback for all deals
Capture feedback for all of your product lines and all decision types, including: all possible variations of your wins, losses, renewals, churns, add-ons, cross-sells and upsells.
Achieve full commitment from sales reps
Remove sales rep apprehension and turn your sales reps into win loss champions. Reps are eager to request and receive buyer feedback for all their deals as they leverage their own individualized dashboard of their buyer’s feedback. Real engagement occurs as it enables them to improve their personal win rate.
Your PI team
Supported by an experienced team that specializes in each of the major functional areas of your win loss program and includes your dedicated program director and customer success manager who are responsible for delivering the results and outcomes you require. They are backed up by dedicated interview schedulers, editors, analysts and consultants.
Sales leader sponsorship
Your sales leaders will clearly see how the solution will help them hit their sales objectives and empower the sales enablement team, their sales managers, and ultimately their sales reps to be more effective and make data-informed decisions.
Complete program control
Start with our curated experience, leveraging our decades of experience implementing and running win loss programs, or completely customize every aspect of your program, including how your users access and see program insights.
Save hundreds of hours annually
Eliminate the need to chase sales reps for opportunity detail and contact information. Instead, automate the feedback request process, allowing you to spend your time on high-value activities like helping your organization act on the insights revealed from your buyer feedback.
Increase insights visibility
Receive insight alerts and notifications in the moment buyers provide feedback and competitor intelligence. Subscription controls allow users to identify which content types they want receive, and opt-out of the ones that aren’t as relevant.
Tight integration with your CRM to automate the process and give sales teams access to key buyer insights in the tool they already know – your CRM. Combine CRM data with buyer feedback data to produce deeper discovery and analysis capabilities, and eliminate unnecessary work in CRM data extraction.