Enhance Competitive Intelligence
Upgrade your competitive intelligence efforts by including buyer and seller feedback from your Primary Intelligence win loss analysis and customer experience solution.
Price position & pricing models
Understand your typical price position versus each competitor and their pricing models when you win and when you lose, including the non-price decision drivers that influenced the decision, to inform your go-to-market strategy and pricing tactics.
“The feedback is clear, concise and actionable. The tools are easy to use…Primary Intelligence has helped us take the sales team to another level.”
—Richard S. CEO, Transportation
Monitor competitor frequency
Stay on top of the competition by tracking your win rates, loss rates and mutual loss rates and how often you encounter your competition based on what your buyers tell you so you know the data is accurate.
Connected Competitive Intelligence
Give your sales reps an advantage and show them the competition’s strengths and weaknesses, according to buyers, where they live – inside your CRM.
“Primary Intelligence will do what it takes to deliver valuable insight. If they don’t have something that we need, they will roll up the sleeves and work closely with us to develop and meaningful solution”
—Marc S, Sr Director of Product Marketing, Software