Sales Experience Analysis
Increase revenue by uncovering blind spots in your sales process, messaging, and communication that only your buyers can see.
Get unbiased, buyer-powered sales intelligence insights.
What is Sales Experience Analysis?
Sales experience analysis uncovers each rep’s unique path to winning more. By gathering first-hand buyer feedback when a deal is closed – won or lost – sales experience analysis helps you understand deal outcomes according to your buyers. Discover the strengths and weaknesses within your sales process, messaging, and sales experience so that you can empower your reps to succeed.
Increase win rates and revenue with Sales Experience Analysis
Get buyer powered sales intelligence to identify and document your buyer’s reasons for their decision and analyze decision drivers to understand what you do well and where you need to improve.
Sales Experience Analysis empowers all revenue drivers including:
Sales Messaging and Strategy
Find out how Sales Experience Analysis can help you win more.
Automated Sales Intelligence Insights
Through our seamless sales experience platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.
TruVoice is an invaluable sales intelligence platform powered by your buyer feedback.
A Team of Win-Loss Experts
We’ve been breaking through the barriers of traditional win-loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.
When you run a program with Primary Intelligence, you’re supported by an entire team of win-loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more.
We’ll provide the sales intelligence you need to help your team succeed.
Why our customers love us...
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Have a Question?
Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed – won or lost – we’ll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.
Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.
Once your program is launched, you’ll be able to see your buyer feedback immediately after a response is submitted.
We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what’s going on within your sales team.
Get insights around things like:
1. Top reasons for wins and losses (overall and by segment)
2. Individual rep performance
3. Opportunities for sales coaching
4. Competitive analysis (Including our automated Battlecards module)
5. And more!
Resources for Sales Leaders
As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal. Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates.
In a recent study, we found buyers thought 36% of losing vendors could’ve won the deal by making a change during the evaluation process.
Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution.