What is Win Loss Analysis?
Utilize these resources to help you understand Win Loss Analysis and how it can help you and your organization.
eBooks
Why Win Loss Analysis? When You Know More, You Win More
Did you know companies who study past deals have a 3-7x higher win rate? Win Loss Analysis may seem tactical. In reality the process delivers strategic insights which help you dramatically increase your win rate, gain competitive intel, understand how buyers see your products and be more precise in your marketing.
Infographics
Win Loss Analysis: Strategize Your Results
Win Loss Analysis is still being discovered as a solution for sales, marketing, and product leaders to improve their sales win rate and stay close to their buyers. So, what’s Win Loss Analysis all about anyway?
Videos
How Win Loss Analysis Helps You Win More
Win Loss Analysis helps you win future deals by analyzing past competitive sales opportunities. By comparing responses by both the buyer and the sales rep, a clear picture emerges on what really impacts buyer decisions.
Tip Sheets
15 Awesome Buyer Quotes
After more than 25,000 interviews with decision makers, we’ve heard it all, from the great sales rep to the lousy communicator, the confusing contract to the easy negotiation. Here are just 15 awesome things buyers have told us, each with something you can learn to improve your sales process.
Case Studies
Plex Systems
How Plex Systems Improved Sales Effectiveness and Increased Win Rate By 72%
Plex Systems engaged Primary Intelligence to develop a win loss analysis strategy by using our strong knowledge of win loss and the ability to effectively apply analytics for improved business results.
Cherwell Software
Cherwell Software uncovers blind spots and sales barriers with Primary Intelligence Win Loss Analysis
With a win loss program in place, Cherwell Software and Primary Intelligence uncovered the root causes blocking sales wins.
Fortune 500 Technology Company
Win Loss Analysis changes the conversation for a Fortune 500 technology company
With clients consistently complaining about the company’s price, this Fortune 500 company turned to Win Loss Analysis to determine why their prospects encountered sticker shock with their product.
Medical Management Company
Medication management company shapes up competitive positioning with win loss program
With a win loss program in place, Cherwell Software and Primary Intelligence uncovered the root causes blocking sales wins.