Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? In this webinar, Primary Intelligence and CustomerCentric Selling® discuss how well sales reps understand B2B buyer needs and share strategies so you can win more deals.


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Carolyn Galvin Director Industry InsightsCarolyn Galvin
Carolyn Galvin has over 16 years of market research, customer satisfaction, and competitive intelligence experience. As Director of Industry Insights for Primary Intelligence, Carolyn produces syndicated and custom client reports that help to illustrate best practices and benchmarking metrics.

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john-hollandJohn Holland
John Holland is Chief Content Officer and Co-founder/Co-author of CustomerCentric Selling®. His primary responsibility with CustomerCentric Selling® (CCS®) is ensuring the core Intellectual Property remains in alignment with buying habits and behaviors. In co-authoring and helping launch CustomerCentric Selling® in 2002, Holland leveraged over 20 years’ experience in sales, sales management and consulting.

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