Webinar: How to win more competitive opportunities with the voice of your customer - TruVoice from Corporate Visions (Formerly Primary Intelligence)

Reverse Lost Deals and
Win More Competitive Opportunities

with the Voice of Your Customer

Don’t miss this webinar featuring our customer, SPS Commerce, as we uncover how you can use Win-Loss Analysis and the voice of your customer to win more competitive opportunities and reverse lost opportunity outcomes. 

In this webinar:

Learn how to use the voice of your customer and Win-Loss Analysis to reverse opportunities lost to competitors.

Understand how to provide competitive intelligence in a usable way to your front-line sales reps.

Learn how the voice of your customer and Win-Loss Analysis powers competitive intelligence.



Ryan Cuellar Headshot

Ryan Cuellar


Ryan Cuellar, Chief Delivery Officer, drives all facets of data acquisition and insight creation that our customers love. Relying on his extensive leadership, consulting, and presenting experience spanning multiple markets and industries, Ryan helps to contextualize the data to answer peoples burning questions.

Prior to joining Primary Intelligence Ryan served as Sr. Consultant and Healthcare Client Partner for FranklinCovey, Ryan served as Sr Consultant and Client Partner for Red Tree Leadership, where he had the privilege of working with a variety of clients, from start-ups to Fortune 100 companies.  

Ryan has a rich history of notable accomplishments. In the years prior to Red Tree, he served as Partner at Visual Marketing Group, where he was responsible for the successful execution of key initiatives in product development, business development and workflow through-put . To add to his accomplishments, as CEO of U.S. National Finance Ryan grew the organization from a local to regional presence opening new markets in the mountain west and pacific north-west.

Ryan has consulted in a wide variety of industries from banking, healthcare, technology, manufacturing, government and the TV and film industry, and has helped numerous organizations get their employees engaged and aligned to their strategy, including organizations like the US Marines, GM, Microsoft, Agilent Technologies, HCA, Kawasaki, L3 and LinkedIn.  

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Rob Headshot

Rob has been with SPS for almost 14 years and has been fortunate to work within numerous business units.  In addition to his Sales Engineering work, he also leads the Win/Loss program at SPS Commerce. Throughout his time on the Sales Engineering team – he’s had curiosity about how SE’s perform within different systems, different products, or even different industries.  For the past 5 years, Rob has been building out and growing the Win/Loss program and has expanded it from a very small pilot group to full automation for over 100 Account Executives.  Outside of work, Rob’s 3.5 year old son and almost 2-year-old twin girls keep him very busy!  If there is extra time you can find Rob on the golf course in the summer or on the curling rink in the winter. 

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