WEBINAR
4 Ways to Change Your Deal Outcomes
A Sales Playbook to Winning
Join Nick Siddoway, President at Primary Intelligence, and Justin Topliff, Senior Manager of Product Marketing at Highspot, as they explore an effective sales playbook sales reps can use to win more opportunities.
In this webinar, we'll explore:
The reality behind why sellers win and lose
How sales experience impacts opportunity outcomes
How reps can build confidence when selling
A time-tested playbook that improves win rates.
About Our Presenters

Justin Topliff, Senior Manager of Product Marketing, Highspot
When Justin Topliff joined Highspot 4 years ago as their second product marketer, competitive enablement was a portion of his responsibilities. As the sales enablement space experienced explosive growth, so did competitive dynamics and related needs from Highspot’s sales team. Today, Justin heads Highspot’s Market Intelligence & Competitive Enablement function and empowers a sales team of 400+ to compete and win. He also is the founder of Compete To Win™ and host of the Compete To Win™ Summit. Register for the inaugural Summit at competetowinsummit.com.

Nick Siddoway, President and CRO, Primary Intelligence
Nick is an experienced leader with years devoted to people development, revenue growth, and organizational consulting. Prior to joining Primary Intelligence, Nicked served in several roles during a 15 year journey at Franklin Covey. Nick has a proven track record of success, leading teams to consistent revenue growth. Nick now serves as the President and Chief Revenue Officer of Primary Intelligence where he is dedicated to empowering go-to-market teams and creating better experiences for Primary Intelligence customers.