Webinars and Videos

Increase your new business and existing customer revenue with tips from our on-demand webinars created just for sales, marketing, and product leaders.

State of Customer Experience 2016

B2B CX Webinar: Using Customer Feedback to Build Loyalty & Drive Long-term Revenue

What are the latest trends in B2B Customer Experience programs? Join Primary Intelligence for a 30-minute webinar to hear the latest findings from our 2016 State of Customer Experience research.

B2B Vendor Success Webinar

B2B Vendor Success: Understanding Company-based Attributes in Buyer Selection Decisions

When B2B buyers consider new vendors, what criteria are most important to them from an overall company perspective? Reputation? Industry experience? Service and support?

Join Primary Intelligence for a 15-minute “power” webinar to hear the latest research on company-related attributes most important to B2B buyers.

B2B Vendor Success Introduction

How Understanding Buyer Perceptions Can Increase Vendor Win Rates and Improve Customer Engagement

Although most buyers are keenly interested in features and functionality, factors related to company performance also matter. This report analyzes eight company-related factors—such as reputation, service and support, and vendor financial viability—that buyers use when evaluating vendors in competitive B2B sales opportunities.

Measuring KPIs

B2B Buyer Loyalty: Key Performance Indicators: Measuring & Tracking Success

How likely are your buyers and prospects to recommend your firm to other companies and colleagues? How certain are you that your organization will be asked to bid in future opportunities with a coveted account? Primary Intelligence shares the latest research on Key Performance Indicators.

State of Win Loss 2015

The State of Win Loss Analysis in 2015

In our 2015 State of Win Loss report, Primary Intelligence highlights ongoing trends in Win Loss Analysis, including ways in which organizations are conducting their Win Loss research, how long typical Win Loss programs have been in place, and annual spend on Win Loss initiatives.

State of Customer Experience 2015 Video

The State of Customer Experience in 2015

Customer Experience—also referred to as “CX”—is important to businesses. It helps explain why customers remain loyal, and why they continue to buy our products and services. It also helps to explain why some customers defect, going to a competitor or simply doing the work in-house.

State of Win Loss 2015 Webinar

The State of Win Loss Analysis in 2015

Primary Intelligence shares findings from its recently published 2015 State of Win Loss study. Learn how the Win Loss industry has changed since 2014 and what the most successful companies are doing to leverage their Win Loss initiatives.

B2B Buyer Trends

B2B Buyer Trends to Watch in 2016

Join Primary Intelligence for a 15-minute “power webinar” where we’ll highlight the hottest B2B buyer trends to watch for in 2016.

Sales Teams Win Deals

How Sales Teams Can Win More Deals

Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? Join Primary Intelligence and CustomerCentric Selling® to discover how well sales reps understand B2B buyer needs, along with strategies to better understand the needs of your buyers, winning more deals in the process.

Exceptional Win Loss Programs

Effective Strategies for Exceptional Customer Experience Programs

Want to learn about the latest Customer Experience research? Watch our webinar to hear what leading companies are doing to leverage and promote CX initiatives throughout their organizations.

Customer Experience Analysis

How Win Loss Analysis Helps You Win More

Win Loss Analysis helps you win future deals by analyzing past competitive sales opportunities. By comparing responses by both the buyer and the sales rep, a clear picture emerges on what really impacts buyer decisions.

Customer Experience Analysis

Customer Experience Analysis Helps You Grow

Customer Experience Analysis teaches you how to retain and grow revenue by studying current customers. It shows you how customers are benefiting from your solution (or not) and if you’re meeting their expectations (or not).

Want to Increase Win Rates? Focus on Understanding Buyer Needs.

Why Sales Teams Don’t Understand Buyer Needs…and How to Make Sure They Do

Less than half of all sales reps are effective in understanding their buyer’s needs. Watch our webinar to learn key findings from our recent study of what’s causing this issue, along with tips on what you and your sales team can start doing today.

Customer Experience

Three Customer Experience Best Practices to Keep Customers Coming Back

Why do customers defect to your competitors? Is it inevitable or is there something you can do to retain them? Primary Intelligence discusses the three best practices you can incorporate today to help retain customers tomorrow.

Truths & Misperceptions About the State of Win Loss

How do companies really do win loss? We asked 175 of your peers and the results are in! This webinar outlines discoveries from Primary Intelligence’s Industry Insights Report: “State of Win Loss: How Organizations are Leveraging Win Loss Programs to Increase Buyer Understanding, Develop Competitive Strategies, and Improve Company Performance.

Watch Your Game Tape

Sports organizations constantly study their past performances to help them improve future results, yet most businesses don’t look at previous sales scenarios to understand what works and what fails. If companies “watched their game tape”, they would gain powerful insights into what buyers truly want and need and what converts to successful sales.

Triple Your Win Rates

Not only can win loss analysis help organizations as a whole, but it can also dramatically improve an individual sales professional’s win rate. By doing so, the sales person can better fulfill their quotas and increase their own commissions.

Traction Featured

Traction & Action: How to gain momentum with win loss findings

Reviewing a win loss interview is one thing, but acting on it to drive company-wide results is quite another. Find out from CEO Ken Allred how you can generate a strong up-tick in your win rate and revenue by implementing this single, simple best practice.


The 3-Second Answer to Why You Win and Lose

See how our newest widget tackles your biggest question and gives you a straightforward answer to, “Why am I winning and losing business?”

Specific, Concise, Actionable: How our new mantra will help you win more

Primary Intelligence CEO Ken Allred introduces our new style of analysis and shares how we distill intelligence into simple, meaningful takeaways.

How to Find a Goldmine Hidden In Your Losses

We discuss what you can learn from your past losses, how you can use this intelligence to create a better competitive advantage to win more, and the secret to winning back lost deals.

Who Benefits from Win Loss Analysis?

Win Loss Analysis benefits more than just your sales team. Win Loss can affect every aspect of your organization from strategic direction and marketing to operations and implementation. Join CEO Ken Allred for a look inside the benefits of Win Loss.

Three Benefits of Win Loss Analysis

Win Loss Analysis can impact your organization on many levels. This webinar covers the three main reasons why you should have a win loss program.