Who Benefits from Win Loss Analysis?

Win loss analysis isn’t just for marketers. Primary Intelligence’s automated win loss approach collects more unbiased buyer feedback with insights that impact every department.

• C-Level Executives
  • Align all departments and business objectives
  • Surpass revenue and profitability goals
  • Clearly see trends in market, sales, and beyond.
  • Understand competitive landscape
• Sales
  • Increase win rates and revenue
  • Improve sales development
  • Customize sales coaching per rep
  • Elevate sales experience
• Marketing
  • Enable sales and product with first-person buyer feedback
  • Determine impactful value propositions
  • Understand competitors
  • Improve market positioning
• Product
  • Increase product impact on buyer needs
  • Develop effective product roadmap
  • Prioritize features by buyer need
  • Understand true value of features
• Customer Experience
  • Improve overall customer experience
  • Decrease customer churn
  • Better predict and impact renewal rates
  • Build better client relationships