The Win Loss Witch Hunt

eBook: Win Loss Witch Hunt

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eBook

The Win Loss Witch Hunt

Although the purpose of win loss analysis isn’t to identify culpability for lost opportunities, sales teams that perceive it that way can jeopardize the success of any win loss program. And while stakeholders often recognize that support from sales teams is essential to the success of their program, they falter by confronting it insufficiently, too late, or not at all.