Why Good Sales Teams Lose

Understanding Competitive B2B Opportunities

Why do good sales teams lose when they shouldn't? What types of opportunities did you lose and why? Learn why good sales teams lose with this win loss analysis example.

We understand that in B2B sales the buying cycle can be long, difficult, and complex. It is perplexing when your sales team has dedicated hours to show the value of your solution to a buyer, only to discover that you lost the deal to a competitor.

This eBook will help you understand the strategic questions you need to answer to uncover the reasons for these lost deals with win loss examples. It explores the need to understand the loss drivers that keep you from winning in these complex sales. It will show critical steps needed to help your sales team take the right approach to convert buyers to customers.