Getting to the Root Causes in Sales

How recent discoveries regarding the sinking of the Titanic relate to the real reasons companies win and lose sales opportunities

Eloquently and painstakingly detailed by our program analyst Thomas Watkins, this is an e-book on how to identify, evaluate, and solve the root cause blocking your sales effectiveness. You will take a methodical journey on how one researcher discovered the root cause to a historical tragedy and how you can apply this method in your own journey to understand your sales wins and losses.