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B2B Qualitative vs. Quantitative Data
Learning the difference between the benefits of qualitative and quantitative data and when to use them can keep your business strategy from seeming like a series of impulsive moves.
Using data-driven business intelligence to drive sales, acquire customers and improve products as a long-term strategy. If you're not using qualitative AND quantitative data to improve your sales opportunities, you're flying blind.
You wouldn’t make a high-dollar business purchase without reviewing the data, right? Without research, rating assessments, and an evaluation, you know it could be a costly mistake.
Running sales, marketing, and product departments without qualitative and quantitative data is like making an impulsive and expensive purchase. You just wouldn’t do it.
But the question is: do you have enough information, the right data, to make these critical decisions?
In this eBook, you’ll learn:
- Why data-driven business intelligence is critical for increasing company profits
- 7 recommendations for using qualitative and quantitative data
- 16 best practices for collecting data-driven buyer intelligence
- And much more…