eBook

5 Steps to Identifying and Validating Market Problems

A field guide for product managers

Whether you are branching out into new markets or trying to manage your current one, there are many pitfalls on the road to success. By following these five steps in mind, you can be better navigate the unknowns of any market and create a successful product.

Ken Allred has pioneered the field of sales analysis through the voice of the buyer. His expertise in the field of competitive sales analysis gives him a unique viewpoint into what makes a successful process in creating products and solutions that have impact, regardless of their intended market.

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