Dive a little deeper into the latest ideas on how sales, marketing, and product leaders can win more new and renewal revenue.

Industry Insights eBook

State of Customer Experience 2016

State of Customer Experience 2016More and more, companies are understanding the importance of understanding customer experience throughout their buyer’s journey. By better understanding the issues customer face while working with them, there is a greater chance at solidifying the relationship for the long term.

Customer Experience (CX) clarifies what customers run into during all phases of working with a vendor. Using this solution, vendors discover areas of pain and excellence that customers encounter with them.

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5 Steps For Being a Better Sales Professional

Infographic 5 Habits For Being a Better Sales Professional

The key to winning more deals always comes down to understanding your prospects’ business needs. Putting these five habits into play in your daily work as a sales professional will not only help you align with your prospects’ needs, but be in position to solve those needs.

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B2B Playbook for Revenue Growth eBook

eBook B2B Playbook for Revenue Growth

Successful companies have realized that attaining sustainable revenue growth mean more than getting new clients under their belt. It’s a two-pronged effort in gaining new logos while retaining existing clients that make a company’s revenue grow for the long term.

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eBook Series Your Guide to B2B Customer Experience

While most corporate executives support programs that provide feedback about their customers’ experiences, few managers have implemented Customer Experience (CX) programs in a way that drives significant impact on future revenue growth.

Primary Intelligence’s 3-part eBook series covers the basics of Customer Experience, includes strategies for turning CX data into revenue, and provides recommendations for getting your CX program off to a strong start.

With the information in these eBooks, you’ll better understand key terms and concepts related to Customer Experience, as well as concrete steps you can take to make a real impact on your organization.

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Customer Phone Interviews

Infographic Customer Phone Interviews

There is a gamut of methods to gather customer feedback: from NPS surveys to on-site, one-on-one interviews. While all have their benefits. Nothing is as cost-effective…and beneficial…as the customer phone interview.

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B2B Vendor Success Ebook

Industry Insights Ebook B2B Vendor Success eBook

Since company perception does affect a buyer’s purchase decision, the B2B Vendor Success industry report details the key factors buyers consider when evaluating vendors. This Industry Insights eBook highlights three key findings in how winning and losing vendors are perceived by their buyers as well as important recommendations for leveraging this buying criteria.

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B2B Vendor Success

Infographic B2B Vendor Success

Companies may focus on the features and functionality of the products they evaluate, but their perceptions of the vendor also matter. Check out some takeaways from the new B2B Vendor Success report regarding the eight company-related factors buyers review when evaluating vendors in B2B sales situations.

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Customer Experience Analysis: Retain Revenue

InfographicCustomer Experience Analysis: Retain Revenue

52 percent of organizations with Customer Experience programs in place have customer retention rates higher than 75 percent. So just what is Customer Experience Analysis?

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B2B Buyer Loyalty Infographic

InfographicB2B Buyer Loyalty

Discover how sales engagements can influence product perceptions, referrals, and future business in this infographic based on our B2B Buyer Loyalty report.

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Industry insights ebookB2B Buyer Loyalty

Find out the three strategies you can adopt now to ensure you have a second chance with buyers, get that coveted recommendation from high-level decision makers, and use your brand name to influence buyers in their purchases.

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ebook Win Loss Analysis: It’s Not Just For Sales Anymore

Win loss analysis may be one of the most important success measurement activities—not just for sales, but for marketing and product leaders. Win analysis will explain clearly how buyers buy; loss analysis will tell you why they don’t buy from you. You’ll learn how to improve your product and your promotion, and where marketing can support the sales team with better sales tools.

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EbookGetting to the Root Cause

How recent discoveries regarding the sinking of the Titanic relate to the real reasons companies win and lose sales opportunities

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State of Win Loss eBook

eBookState of Win Loss 2015 eBook

Increasing revenue by winning more sales opportunities. It’s the goal of nearly all organizations—in every sector, in every industry, in every part of the world. Primary Intelligence’s recent research on the State of Win Loss uncovered three key findings on what leading B2B organizations are doing to diagnose why they’re winning and losing.

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State of Win Loss 2015

infographicState of Win Loss 2015

Primary Intelligence published key findings from our annual State of Win Loss report, including Win Loss program benefits, Win Loss data collection tools, annual spending on Win Loss initiatives, and comparisons with 2014 Win Loss findings.

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5 Steps to Solving Market Problems

ebook5 Steps to Identify and Validate Market Problems

With new product failure rates hovering at 90 percent, try these 5 steps to keep your product alive and your company on top.

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State of Customer Experience

Infographic State of Customer Experience 2015

Primary Intelligence reached out to Customer Experience (CX) leaders from around the world to understand how they’re implementing and leveraging CX programs. Customer Experience feedback is increasingly critical to B2B firms as they seek to build brand loyalty, increase customer referrals, and drive increased revenue and profitability.

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Understanding Buyer Needs

Infographic Understanding Buyer Needs

Do you want to know the most important factor that influences a buyer’s purchase decision? Look no further than understanding their needs. Time and again, this is proven to be the key component to winning more deals.

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Win Loss goal line

Infographic Win Loss Analysis: Strategize Your Results

Even though we’ve been doing it for more than 15 years, Win Loss Analysis is still being discovered as a solution for sales, marketing, and product leaders to improve their win rate and stay close to their buyers. So, what’s Win Loss Analysis all about anyway?

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ebook The Win Loss Witch-hunt: How you don’t want your program perceived and what to do about it

Although the purpose of win loss analysis isn’t to identify culpability for lost opportunities, sales teams that perceive it that way can jeopardize the success of any win loss program. And, while stakeholders often recognize that support from sales teams is essential to the success of their program, they falter by confronting it insufficiently, too late, or not at all.

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ebook Mr. Green & the Five Firms

Lazy, Crazy, Bashful, Dopey, and Happy are roles that every sales rep has purposely or inadvertently played at one time or another. Which role are you playing in the deals you’re pursuing today?

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ebook No To Yes

When you want to understand why you won or lost a deal, connecting with the right buyers and the right time can be tricky. Luckily, two simple tips can dramatically increase how many buyers are willing to spill the beans.

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Six Strategies

Infographic 6 Strategies for Getting Buyers to Talk to You

After completing well over 20,000 interviews with busy buyers, we’ve learned a thing or two on how to get them to talk to us.

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Infographic The State of Win Loss in 2014

Who’s doing Win Loss Analysis and how? What results have they experienced as a result? Thanks to feedback from leaders across the B2B space, we break it down for you.

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