Customer Perceptions

Utilize these resources to help you understand customer perceptions of your organization and products.

Reports

B2B Vendor Success

Understand 3 Buyer Perceptions to Increase Win Rates in Close Competitions

Although most buyers are keenly interested in features and functionality, factors related to company performance also matter. This report analyzes eight company-related factors—such as reputation, service and support, and vendor financial viability—that buyers use when evaluating vendors in competitive B2B sales opportunities.

Primary Intelligence analyzed research from over 10,000 purchase decisions during the past eight years to uncover what’s most important to buyers from a holistic, company-based perspective. We also show how these perceptions have shifted in the recent past. Additionally, we uncover differences between buyers in different parts of the world and in different vertical industries in terms of their perceptions of how well vendors are performing in these company-related categories. Finally, we offer strategies and recommendations vendors can use to improve how buyers perceive them from an overall corporate perspective.

eBooks

B2B Vendor Success

Understand 3 Buyer Perceptions to Increase Win Rates in Close Competitions

It’s well known B2B buyers are most interested in product features and functionality when evaluating vendors. But these three key findings related to the buyer’s perception of your company can tip the scale for you…or against you, especially in a close
competition.

Infographics

The Road to B2B Vendor Success

See the six main factors that lead up to B2B vendor success as well as the eight strategies to optimize your chances for success, all in an infographic display.

Webinar

B2B Vendor Success: Understanding Company-based Attributes in Buyer Selection Decisions

See the six main factors that lead up to B2B vendor success as well as the eight strategies to optimize your chances for success, all in an infographic display.

Intro Video

B2B Vendor Success

See the six main factors that lead up to B2B vendor success as well as the eight strategies to optimize your chances for success, all in an infographic display.

Case Studies

B2B Vendor Success

Multi-national IT services firm cracks the win loss analysis code with Primary Intelligence programs

Find out how Primary Intelligence can help you