Competitive Intelligence
Use these resources to enhance your competitive intelligence needs.
eBooks
Nine Best Practices for Nailing Competitive Intelligence in Dynamic Markets
Learn how to create stronger competitive strategies to dramatically improve revenue and win rates.
These nine best practices will ultimately help your sales and marketing teams nail the competition in dynamic, fast-changing industries.
7 Competitive Intelligence Strategies Used by Successful B2B Companies
Learn how to create stronger competitive strategies to dramatically improve revenue and win rates.
These nine best practices will ultimately help your sales and marketing teams nail the competition in dynamic, fast-changing industries.
Getting to the Root Cause in Sales
How recent discoveries regarding the sinking of the Titanic relate to the real reasons companies win and lose sales opportunities
Tip Sheets
15 Hidden Competitive Intelligence Sources
At Primary Intelligence, we know your best sources for competitive intelligence are the sales team and buyers. But, sometimes you need additional sources to alert you of upcoming activity from that fiercest competitors. So, grab your spyglass and put your thinking cap on. These sources will unravel your competition’s mystery.
15 Awesome Buyer Quotes
After more than 25,000 interviews with decision makers, we’ve heard it all, from the great sales rep to the lousy communicator, the confusing contract to the easy negotiation. Here are just 15 awesome things buyers have told us, each with something you can learn to improve your sales process.
Case Studies
Fortune 500 healthcare services company improves competitive positioning
A Fortune 500 healthcare services company uses Win Loss Analysis to improve competitive positioning
Security services company enlightened on benefits of Win Loss Analysis program
Security services company enlightened on benefits of win loss analysis program
Graphic Summaries
Changing Your Sales Outcomes
Your sales team might tell one story—we lost due to price!—but buyers tell another. From 1,000 competitive bids, buyers explained what losing vendors could have changed to turn over 33% of lost deals into wins (hint: it’s not all about price). This visual journey guides you through the most common missteps, how to avoid them, and how to dramatically improve your win-rate as a result.