Here's a look into our own voice of the customer program:
The amount of data available in the TruVoice tool is groundbreaking. Truvoice just doesn't help the sales teams to better understand the products and markets but also helps Research analysts, and competitive intelligence consultants like us understand the product better and create a strategy around our products.
I really value the summary survey data to help us understand the macro picture (primary themes) of why we win and why we lose. But this is also supplemented by the interviews which add the kind of color you simply won't get from other channels - especially for the losses. Prospects are surprisingly willing to share feedback - you just have to ask! And it helps to funnel that feedback through an impartial 3rd party.
[I] have never used a more in-depth solution for obtaining feedback on an opportunity whether it is a win, loss, or no decision. The ability to match a survey with an actual interview with the buyer's perspective is an incredible feature. Then tying this to what the seller thought was the comparison reasons brings a new sense of reality to the overall opportunity picture.
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*Comparison based on descriptive definitions
Primary Intelligence
Clozd
Doublecheck Research
Expertise & Methods
Years of Experience
In Win-Loss Analysis
22
5
8
500+ B2B Businesses Served
Experience running Win-Loss Analysis for over 500 customers in 30+ industries
Time-Tested Interview Guide
Gather more unbiased, aggregatable, scalable buyer feedback with the right questions and flow.
Expert-Conducted Interviews
Trusted interviews to help you get more, quality feedback.
Quantitative Foundation
Survey-first approach lays a strong foundation for interviewers to dive deeper and gather richer, relevant feedback.
Qualitative Enhancement
Rich qualitative insights from interviews, written responses, and audio recordings – analyzed automatically
Win-Loss Analyst Team
Get additonal analysis backed by a team of Win-Loss experts.
Dedicated Customer Success Manager
Win more with the help of your dedicated Customer Success Manager.
Discovery Sessions
Reveal the root causes of the decision drivers from your buyer feedback.
Win-Loss Formula Report
A custom report that uncovers your unique path to winning.
Fast Implementation
Get your win-loss program up and running in as soon as 1 business day and start seeing buyer feedback in real-time.
Customer Journey Optimization
See insights in one place from Win-Loss and Customer Churn Analysis to create better customer journeys.
Benchmark Data
Compare win rates against 20+ years of Win-Loss insights
Free Trial
Try out fully-automated Win-Loss and experience the impact – no pressure needed!
Technology
Dynamic, Intelligent Surveys
Automatically adjust questions based on responses, deal type, persona, etc.
Integrated Phone and Online Interviews
Combine the analysis of buyer feedback from phone interviews and surveys for more qualitative and quantitative insights.
Automated Deal Submission
Gather feedback without interrupting your rep’s selling activities.
Automated Analysis
Analyze buyer feedback in real-time to uncover relevant insights.
Automated Personalization
Personalize questions and outreach based on CRM fields
Automated Feedback Coding
Buyer feedback is coded in real-time to allow summarization and aggregated analysis for both qualitative and quantitive feedback.
Live Interview Transcriptions
Easily read and reference live interviews – verbatim.
Interview and Survey Recordings
Hear the sentiment and raw voice of your buyers for each question.
Win-Loss Dashboards
Shareable, easy-to-digest dashboards to show analysis in different views.
Aggregation and Segmentation
See insights on an aggregate level or segment by product, sales rep, buyer type, etc to easily identify trends.
Buyer Profiles
See your buyer feedback in a complete profile.
Price Position Modules
Uncover how competitive pricing impacts purchase decisions and how you are priced against competitors.
Competitive Battlecards
Buyer-powered competitive intelligence to build rep confidence.
Multiple Product Analysis
Easily analyze multiple products to uncover product-specific insights.
Rep-Level Dashboards
Empower reps and personalize sales coaching with their unique win-loss insights.
Video Summary Reports
Easily share #winsights with your other stakeholders.
CRM Integration
Receive and send deal data and see win-loss insights within your CRM automatically.
GONG Integration
Automatically identify the key sales interactions that were the likely root causes of the decision drivers provided by the buyer.
Email Notifications
Stay connected with and socialize your win-loss program with email notifications.
TEAMS/Slack Notifications
Stay connected with and socialize your win-loss program with chat notifications.