The amount of data available in the TruVoice tool is groundbreaking.
Truvoice just doesn't help the sales teams to better understand the products and markets but also helps Research analysts, and competitive intelligence consultants like us understand the product better and create a strategy around our products.

I really value the summary survey data to help us understand the macro picture (primary themes) of why we win and why we lose. But this is also supplemented by the interviews which add the kind of color you simply won't get from other channels - especially for the losses. Prospects are surprisingly willing to share feedback - you just have to ask! And it helps to funnel that feedback through an impartial 3rd party.

[I] have never used a more in-depth solution for obtaining feedback on an opportunity whether it is a win, loss, or no decision. The ability to match a survey with an actual interview with the buyer's perspective is an incredible feature. Then tying this to what the seller thought was the comparison reasons brings a new sense of reality to the overall opportunity picture.