See How Primary Intelligence Stacks Against Other
Don't Just Take Our Word For It.
Here's a look into our own voice of the customer program:
Truvoice just doesn't help the sales teams to better understand the products and markets but also helps Research analysts, and competitive intelligence consultants like us understand the product better and create a strategy around our products.
*Comparison based on descriptive definitions
Expertise & Methods
Years of Experience
In Win-Loss Analysis
500+ B2B Businesses Served
Experience running Win-Loss Analysis for over 500 customers in 30+ industries
Time-Tested Interview Guide
Gather more unbiased, aggregatable, scalable buyer feedback with the right questions and flow.
Trusted interviews to help you get more, quality feedback.
Survey-first approach lays a strong foundation for interviewers to dive deeper and gather richer, relevant feedback.
Rich qualitative insights from interviews, written responses, and audio recordings – analyzed automatically
Win-Loss Analyst Team
Get additonal analysis backed by a team of Win-Loss experts.
Dedicated Customer Success Manager
Win more with the help of your dedicated Customer Success Manager.
Reveal the root causes of the decision drivers from your buyer feedback.
Win-Loss Formula Report
A custom report that uncovers your unique path to winning.
Get your win-loss program up and running in as soon as 1 business day and start seeing buyer feedback in real-time.
Customer Journey Optimization
See insights in one place from Win-Loss and Customer Churn Analysis to create better customer journeys.
Compare win rates against 20+ years of Win-Loss insights
Try out fully-automated Win-Loss and experience the impact – no pressure needed!
Dynamic, Intelligent Surveys
Automatically adjust questions based on responses, deal type, persona, etc.
Integrated Phone and Online Interviews
Combine the analysis of buyer feedback from phone interviews and surveys for more qualitative and quantitative insights.
Automated Deal Submission
Gather feedback without interrupting your rep’s selling activities.
Analyze buyer feedback in real-time to uncover relevant insights.
Personalize questions and outreach based on CRM fields
Automated Feedback Coding
Buyer feedback is coded in real-time to allow summarization and aggregated analysis for both qualitative and quantitive feedback.
Live Interview Transcriptions
Easily read and reference live interviews – verbatim.
Interview and Survey Recordings
Hear the sentiment and raw voice of your buyers for each question.
Shareable, easy-to-digest dashboards to show analysis in different views.
Aggregation and Segmentation
See insights on an aggregate level or segment by product, sales rep, buyer type, etc to easily identify trends.
See your buyer feedback in a complete profile.
Price Position Modules
Uncover how competitive pricing impacts purchase decisions and how you are priced against competitors.
Buyer-powered competitive intelligence to build rep confidence.
Multiple Product Analysis
Easily analyze multiple products to uncover product-specific insights.
Empower reps and personalize sales coaching with their unique win-loss insights.
Video Summary Reports
Easily share #winsights with your other stakeholders.
Receive and send deal data and see win-loss insights within your CRM automatically.
Automatically identify the key sales interactions that were the likely root causes of the decision drivers provided by the buyer.
Stay connected with and socialize your win-loss program with email notifications.
Stay connected with and socialize your win-loss program with chat notifications.