SALES INTELLIGENCE WEEKLY PODCAST
Episode 8: Best Practices for Sales Enablement
Guest: Mark Kosoglow, VP of North American Sales at Outreach
More than ever, sales reps must rely on data, analytics, and technology – rather than intuition and experience – to know how to win deals. This means that the way that sellers learn about and interact their prospects is changing. With about 80% of the buyer’s journey happening through digital channels – your sales reps only have a small percentage of time spent with your buyer to seal the deal. This means that your sellers must have the resources and information they need to create a buyer-centric sales experience. In this episode, we’ll dive into best practices for sales enablement that can help you empower your reps to win more.
About Mark Kosoglow
Mark joined Outreach in 2014 as its first “employee” (he took the job as a 100% commissioned contractor) with a personal mission of helping more sales professionals win. He earned his B.A. in Marketing at Penn State and lives in Pennsylvania with his wife Julie, daughters Maqqel and Mia, and sons Sam and Emmanuel (Eman).