SALES INTELLIGENCE WEEKLY PODCAST
Episode 8: Best Practices for Sales Enablement
Guest: Mark Kosoglow, VP of North American Sales at Outreach
More than ever, sales reps must rely on data, analytics, and technology – rather than intuition and experience – to know how to win deals. This means that the way that sellers learn about and interact their prospects is changing. With about 80% of the buyer’s journey happening through digital channels – your sales reps only have a small percentage of time spent with your buyer to seal the deal. This means that your sellers must have the resources and information they need to create a buyer-centric sales experience. In this episode, we’ll dive into best practices for sales enablement that can help you empower your reps to win more.