Episode 7: The Digital Transformation of the Traditional Sales Process
Guest: Craig Daly, Chief Revenue Officer at Aktify
It’s no secret. The traditional sales process is changing. Leaders are having to help reps adapt and find better ways to reach their prospects through technology, automation, and data and adjust their sales playbooks to increase win rates. In a world where the buyer’s journey is shifting to a digital-first experience, how do you ensure the sales experience fits into that digital environment while still providing that genuine human experience for your buyers? Join us as we explore the digital transformation of the sales traditional sales process.