Episode 67: Swearing while selling? How language affects buyer-seller relationships
Authenticity is key when selling. As a seller, it’s your job to build trust and communicate effectively with your buyers.
But what does it mean for someone to be perceived as authentic? Authenticity can be affected by the way we speak, the way we dress, and our sales presentations.
In this episode, we explore the latest research on how buyers perceive sellers’ authenticity in virtual contexts, specifically when it comes to language. Tune in to find out how your language impacts your buyer’s perception.
About Dr. Carmen Simon
Dr. Carmen Simon, Ph.D., is a Silicon Valley entrepreneur, cognitive neuroscientist, and renowned keynote speaker for sales and marketing audiences. Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.