Conducting business across borders is inescapable in this global economy, especially with the convenience of virtual platforms.
But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?
As sellers, we must understand how our buyers process our presentations and other assets we share with them during the buyer’s journey.
About Dr. Carmen Simon
Dr. Carmen Simon, Ph.D., is a Silicon Valley entrepreneur, cognitive neuroscientist, and renowned keynote speaker for sales and marketing audiences. Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.