Competitive Sales Enablement - TruVoice

Sales Intelligence Weekly Podcast

Episode 59: Competitive Sales Enablement


In our research, we’ve found that over 70% of sellers don’t feel confident when selling against competitors. This is a scary number considering most B2B deals are competitive deals! Having a competitive sales enablement strategy is key to improving win rates and revenue. But where do you even start? How do you create a competitive sales enablement strategy that makes an impact?

Dejan Gajsek Headshot Competitive sales enablement

About Dejan Gajsek

Dejan has been working in tech since 2014 specializing in content strategy and conversions. In 2019, he and his business partner started Grow and Scale – a company that helps RevOps, PMMs and GTM leaders stop losing seemingly perfect deals to competitors by setting up and scaling sales and competitive enablement programs.

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