It’s an uphill battle out there for sales leaders and front-line sales reps. This is a common theme on our show! As the buyer’s journey shifts to a digital experience, the time sellers have with buyers is shrinking. This means that sellers must understand how to make the most of the time they have with buyers and understand what they can personally do to impact win rates. It’s pertinent that go-to-market teams quickly identify the blind spots that cause reps to lose winnable deals. And it’s even more important to know how to fix those problems in real- time. In a time where every deal is sacred, you must be able to track the strengths, the weaknesses, and the “health” of each sales rep. But how do we do this?
Tim Riesterer, Chief Strategy Officer at Corporate Visions, is dedicated to helping companies improve their conversations with prospects and customers to win more business. A visionary researcher, thought leader, keynote speaker, and practitioner with more than 20 years of experience in marketing and sales management, Riesterer is co-author of four books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.