Data is power! As long as it’s quality data and if you know what to do with it. When creating an impactful go-to-market strategy, you’ve got to do your research. In a time where we are flooded with data and intelligence, it can be hard to parse through the noise, uncover truth, and understand what insight you should be applying to your sales and marketing strategies. So how do you go about conducting research in the right places, understanding which data is most powerful, and applying this new insight to your GTM strategy?
About Maureen West
Maureen West is the Director of Product Marketing at Cytel. She has spent the majority of her tech career translating technology benefits so business people can achieve success. Maureen has never grown out of her question-asking stage of life and this has served her well as she learns, and concisely explains, benefits of tech to modern business. Outside of work, Maureen and her husband are exploring the US in an RV with their 2 dogs while their adult children are in college.