Transitioning from Service to SaaS - TruVoice from Corporate Visions (Formerly Primary Intelligence)

Sales Intelligence Weekly Podcast

Episode 53: Adventures in Transitioning from Service to SaaS


There’s been a shift for many B2B services companies in the past few years – even here at Primary Intelligence! More and more services companies have made the transition to selling software as a service. And it makes sense – software can be less expensive and easier to scale. But the transition from service-based to SaaS is not for the faint of heart.

Chris Burke Headshot

About Chris Burke

What started off as part of leap into the unknown at a small B2B agency in a rural Oxfordshire town, now sees me based in Seattle and heading up The Marketing Practice’s (TMP) global ABM practice

I’ve always been curious as to how outside disciplines can be looked for my inspiration and innovation, whether it’s bringing B2C principles into our B2B world, or how a traditionally services-led business could look to Product Marketing to create consistency and scale

Today, I use that curiosity as part of my role managing and developing our ABM products and services, helping bring new innovations in strategies, tactics, and technology from theory into practice

Externally this means acting as a consultant for clients and ensuring best in class delivery, and internally it’s about getting our internal teams skilled up on how to deliver repeatable, scalable ABM success