Episode 51: Prioritize Sales Enablement in the Go-to-Market Process
When launching a new product, it can be difficult to understand what should take priority. You must think about what will have the highest impact on driving value for current customers – while also considering how to attract new customers. Needless to say, there are a lot of moving pieces. One crucial element of any product launch framework is sales enablement. But where should sales enablement fit in this prioritization? What role does sales enablement play in the go-to-market process? And how can you align your efforts to create success every time?
About Mark Assini
Mark brings his 9+ years of combined experience across product marketing, marketing, and sales to his role as Product Marketing Manager, Fintech at Jobber. In his spare time, he hosts the PMA’s Product Marketing Life podcast, where he has the pleasure of meeting and chatting with wildly talented product marketers. Outside of work, Mark and his wife are the proud parents of two boys that love to keep both mom and dad very busy.