Episode 50: 3...2...1... Launch! Measuring Product Launch Success
It’s no secret that product launches have a lot of moving parts. If you’re thinking about launching a product or product feature, there’s a lot of research, coordination, and planning that will need to go into it. Marketing, product, sales, and CX teams will all need to work together to ensure product launch success. But how do you measure the success of a product launch? And who’s responsible for what?
About Derek Osgood
Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.
Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way.