Episode 5: Guiding the Digital Buyer
The buyer journey is changing. Now, more than ever, it’s important to create a digital experience that prepares your buyer before an interaction with sales. In this episode, we’ll explore ideas around guiding the digital buyer through personalization, how you can use conversational intelligence to create better opportunities, and how this digital guidance impacts the sales experience.
About Aurelia Solomon
As the Director of Product Marketing Manager, Aurelia helps develop the GTM strategy for Drift and leads commercialization efforts for Drift’s Revenue Acceleration Platform. Aurelia’s background is in commercial, go-to-market strategy and partnerships for B2B SaaS and hardware tech companies, leading product launch, go-to-market strategy, strategic partnerships and M&A efforts. Prior to Drift, Aurelia held roles in Product Marketing & Strategic Partnerships at Toast, PatientPop, athenahealth and EnerNOC. She is a Washington, DC, native and enjoys traveling, cooking, sports and running.
Drift® is the leader in Conversational Commerce for B2B, making business buying frictionless, more enjoyable and more human. Drift combines Conversational Marketing and Conversational Sales into a single platform that integrates chat, email, video and artificial intelligence (AI) to power the right conversations at the right time between buyers and sellers. More than 50,000 customers use Drift to deliver a unified customer experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses. For more information, visit www.drift.com
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