We’ve said it before on the show… The way buyers interact with sellers has changed. The way buyers research and learn about solutions has changed. The way we build trust, the time sellers have with buyers, the way we educate our buyers… it’s all changed. And I’m here to tell you that it will never stop changing and evolving. And as sellers and marketers, it can be hard to keep up. It can be difficult to understand what’s working and what’s truly going on within your buyer’s journey. The traditional marketing funnel may no longer apply to your buyers, which poses the question – Is the traditional marketing funnel dead?
Knotch Pro reveals the missing middle and tracks the customer journey across first, last, and middle touches. With Knotch Pro, marketers can make decisions based on what content is actually impacting and influencing the customer journey instead of relying on proxy metrics.