Episode 48: The Death of the Traditional Marketing Funnel
We’ve said it before on the show… The way buyers interact with sellers has changed. The way buyers research and learn about solutions has changed. The way we build trust, the time sellers have with buyers, the way we educate our buyers… it’s all changed. And I’m here to tell you that it will never stop changing and evolving. And as sellers and marketers, it can be hard to keep up. It can be difficult to understand what’s working and what’s truly going on within your buyer’s journey. The traditional marketing funnel may no longer apply to your buyers, which poses the question – Is the traditional marketing funnel dead?
About Matt Cross
Hi! I’m Matt Cross
. I help businesses grow using social, content, and
Former chef and sales jerk turned growth marketer. Now I spend my time talking about the customer journey, building Harvest Craft Chocolate (the best kind of content), and exploring new projects.
Knotch Pro reveals the missing middle and tracks the customer journey across first, last, and middle touches. With Knotch Pro, marketers can make decisions based on what content is actually impacting and influencing the customer journey instead of relying on proxy metrics.